Glenn Beck’s ratings: Update…
Following up on this post from earlier in the week, an insider calls the numbers “cherry-picked”…
Beware of the numbers that these blogs use to “prove” that Glenn is suffering. They are cherry-picked comparisons from strange time periods and not statistical or professional examples of ratings performance. Simply, they are wrong. Glenn is not suffering at 9; in fact, in May 2007 he is up double digits versus prior year (standard industry comparison) up 33% in P2+ and up 16% in P25-54. Glenn is doing well at 7p, he is up a whopping 37% in P2+ and while he is down in P25-54, it is a mere 11% and he is being compared to his show prior year so it isn’t a surprise. What is a surprise is his ability to grow his entire audience nearly 40%– that is a success and one that these blogs fail to address because it works against their argument.
Praise the Lord! This is exactly what I was trying to say yesterday. Thank you, “insider”.
Comment by Missy — May 31, 2007 @ 6:04 pm
MSNBC should be so lucky! Go Glenn!
The cherry picker should suffer some type of sanction for this dishonesty.
Comment by Steve L — May 31, 2007 @ 6:16 pm
MSNBC is so lucky. Scarborough grew as much as Beck at 9, Hardball is still in front at 7 and with only a few months until the 08 election season really starts, it’s rating will only pick up.
Comment by Steve — May 31, 2007 @ 6:20 pm
So the ratings can be skewed? I’m so shocked.
I listen to Glenn on the radio and watch his show during commercials from H&C. Who do they figure me as a viewer? If I don’t like the guest on H&C, I may watch more Beck. He’s better on the radio, much funnier. Glenn, you need to lighten up sometimes but not too light ala Joe S.
Comment by Jules — May 31, 2007 @ 6:51 pm
You see the same thing with polling data all the time. The way questions are phrased, how questions are asked, to whom they are asked as well as how people choose to interpret the actual answers ie “cherry pick” all help feed the beast. Both side use it to their advantage.
You see ratings and polling are used to support (in this case) and drive an agenda after all. But then again you don’t need to be an insider to know that.
Pls. If you don’t think that the people who seek (high) ratings aren’t agenda driven, well then you don’t know TV personalities or their bosses very well.
Posted by Hmmm - May 31, 2007 @ 7:15pm
Comment by Hmmm — May 31, 2007 @ 7:15 pm
Spud: One of the reasons why I enjoy this blog is unlike TV Newser, I rarely see the words “insider” or “tipster.” Hopefully this will not become a trend.
As for Beck, the bottom line is which timeslot is more important to HLN. I would think it is 9pm ET (prime time) where the demo is down a “mere” 11%.
Comment by Ira — May 31, 2007 @ 8:11 pm
Spud: I attempted to comment about your source for this thread but I was blocked.
As for Beck, which timeslot is more important? If it is 9pm ET which is prime time, then Beck’s demo ratings are down 11% from his debut which cannot be pleasing to HLN.
Comment by Ira — May 31, 2007 @ 8:24 pm
3 x’s blocked
Posted by Hmmm - May 31, 2007 @ 8:29 pm
Comment by Hmmm — May 31, 2007 @ 8:29 pm
Ira and Hmmm, I, too was blocked on this thread twice, but my first post eventually emerged.
But Ira, 9 p.m. ET is difficult for conservatives, because we’ve got H & C, and Scarborough Country, at times (Joe is quite “iffy” for me at this point). I actually don’t hunker down to watch TV until about 8 p.m. ET, so when I watch Beck, it’s usually not until the midnight viewing (so I’m therefore not even included in the count that matters)!
Comment by Missy — May 31, 2007 @ 9:01 pm
Attention all hypocrites! So when MSNBC trumpets their gains, though still in third place, everybody rides them saying, “Well when you have so little viewers in the first place, any gains look like a whole lot.” But when Glenn Beck does it with even less viewers than MSNBC has, it doesnt matter to you Beck Fans.
Comment by Randy — May 31, 2007 @ 9:02 pm
Randy, NOT AGAIN!!!
Please try to understand, Randy. Nobody is stating that Beck’s ratings are stellar. Got that? None of us are saying that he’s setting the ratings world on fire.
We were simply responding to someone who stated that his ratings were horrible. And they’re not. They are on par with many programs which air on MSNBC, yet MSNBC lauds its programming gains, unjustifiably so.
Comment by Missy — May 31, 2007 @ 9:16 pm
4 x”s
- Care to explain ???????????
Posted by Hmmm - May 31, 2007 @ 9:49 pm
Comment by Hmmm — May 31, 2007 @ 9:49 pm
Glad to see this is just a hobby for you and not you’re livelihood.
If we treated our customers like this, our #’s would be a scratch (like MSNBC) and we’d be looking for work.
But since this is just a game for you and doesn’t put bread on your table, why shouldn’t you manipulate the board with your “ICN Varnished News, and Opinion” ?
See most people who run a business, try to make the customers happy as long as they play by the (ever changing) rules, because they know w/out customers, they are nothing.
It’s easy to run with a bunch of like -minded numb robots, which is what seems to trend here. But as you will see your ratings will evaporate just like Beck’s before the fruit was ever picked.
Posted by Hmmm - May 3w1, 2007 @ 10:42 pm
Comment by Hmmm — May 31, 2007 @ 10:42 pm
Glenn Beck is very funny man.
Comment by Maddie — May 31, 2007 @ 10:42 pm
I used to watch Glenn’s show every night, but I’m currently burned out on news.
Comment by Philip — May 31, 2007 @ 10:58 pm
The first time I ever heard of Glenn Beck was when he had his conversation with Congressman Ellison. That did it for me with him.
Comment by Randy — May 31, 2007 @ 11:24 pm
Calm down people. You must be posting from different IP addresses. It’s a blog security feature that catches users posting from new IPs. Yeah, I know you have no control over that. But it helps to keep the riff raff out of here so I’m not removing that block. I can’t check comments every hour so there’s going to be some delay between when a comment winds up in the holding bin and when I pass it through. It’s an imperfect system but it is what it is.
Comment by Spud — May 31, 2007 @ 11:33 pm
gee, i wonder who this “insider” is..
anyways, the numbers i chose were not “cherry picked”. i picked 2 weeks in may. the first week and the last week, and analyzed the numbers.
also, his may numbers are down significantly from his april numbers.
i have the may 2007 vs. may 2006 data in my hands. at 7pm he is up in total viewers but DOWN in 25-54 viewers. at 9pm, its true he is up in total and demo, but in the demo he is only up 99 vs 85.
and I am not wrong in saying that Beck’s numbers are some of the lowest in primetime cable news. that cannot be argued. the numbers dont lie. and I am also right in that Beck’s numbers, espcially in the demographic, are extremely low.
this “insider” needs to check his or her numbers.
Comment by Chris (My Two Sense) — June 1, 2007 @ 6:44 pm