Inside Cable News

May 31, 2007

The cost of going green…

CNN announced that it will be airing a one hour special with Ali Velshi called “Going Green, Going Broke?” for CNN radio affiliates…

When Wal-Mart, the world’s largest retailer, announced its plans to “go green” and reduce its impact on the environment, the effort reverberated through its 66,000 vendor companies, forcing many to find ways to reduce excess packaging and waste and improve recycling. But “going green” affects the bottomline, making it difficult for some to handle such commitments to the environment.

CNN senior business correspondent Ali Velshi, through interviews with Wal-Mart and other businesses, examines in “Going Green, Going Broke?” what jumping on the green bandwagon means for business. In addition, the program takes a look at how some consumers have managed to take themselves completely off the national power “grid.” This hour-long program, produced by CNN Radio supervising producer Sherri Maksin, will be available to affiliates on Thursday, May 31.

Guests include Dennis Creech, executive director of Southface Energy Institute in Atlanta; Marc Gunther, senior writer for Fortune magazine; Jay Hall, lead consultant for the U.S. Green Building Council; Jane Lazgin, spokeswoman of Nestle Water/North America; Richard Perez, publisher of Home Power; Gwen Ruta, director of corporate partnerships program at the Environmental Defense Fund; and Andy Ruben, vice president of sustainability at Wal-Mart.

“Going Green, Going Broke?” also will be available on CNN.com’s podcasting page, which can be found at http://www.CNN.com/podcasting/, and at CNN’s dedicated space on iTunes. Additionally, CNN Radio programming, including long-form programs, can be heard streamed for the Web on the CNN.com home page.

Filed under: Cable News, CNN - Spud

3 Comments »

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  1. The earth has been in a cycle of heating and cooling for millions of years. Now liberals want to control that too. Who chooses the perfect temperature and how many poor nations stays in poverty because development is regulated and too costly. The arrogance and haughtiness of this special interest group is breathtaking.

    Comment by Steve L — May 31, 2007 @ 5:45 pm

  2. Yesterday or the day before, Rush spoke of someone who is going on a campaign against these libs. Whenever any of them state that our behavior adversely affects the environment, the guy plans on saying, “Prove it!”.

    This is a great idea, as this global warning/environment campaign stuff is getting out of hand. If we’re doing something wrong, let’s correct it, but someone must PROVE that we are in fact causing problems.

    Comment by Missy — May 31, 2007 @ 6:07 pm

  3. Missy, we aren’t so much the one issue causing the warming but one of the many elements contributing towards it happening. If anything, it’s good that we are trying to make a shift towards cleaner power sources and use reduction, I mean, we all love clean air and I live in an area where too often during the summer the combination of gasoline use, heat, and stagnate air causes some moderately smoggy conditions, all which would be atleast slowed some with reduced gasoline usage. Overall though, I guess I am just used to cleaner energy since I live in an area mostly powered on hydroelectricity from river dams on the Columbia, Nuclear power, and wind power.

    Comment by Chris — May 31, 2007 @ 8:20 pm

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