CNN announced that it will be airing a one hour special with Ali Velshi called “Going Green, Going Broke?” for CNN radio affiliates…
When Wal-Mart, the world’s largest retailer, announced its plans to “go green” and reduce its impact on the environment, the effort reverberated through its 66,000 vendor companies, forcing many to find ways to reduce excess packaging and waste and improve recycling. But “going green” affects the bottomline, making it difficult for some to handle such commitments to the environment.
CNN senior business correspondent Ali Velshi, through interviews with Wal-Mart and other businesses, examines in “Going Green, Going Broke?” what jumping on the green bandwagon means for business. In addition, the program takes a look at how some consumers have managed to take themselves completely off the national power “grid.” This hour-long program, produced by CNN Radio supervising producer Sherri Maksin, will be available to affiliates on Thursday, May 31.
Guests include Dennis Creech, executive director of Southface Energy Institute in Atlanta; Marc Gunther, senior writer for Fortune magazine; Jay Hall, lead consultant for the U.S. Green Building Council; Jane Lazgin, spokeswoman of Nestle Water/North America; Richard Perez, publisher of Home Power; Gwen Ruta, director of corporate partnerships program at the Environmental Defense Fund; and Andy Ruben, vice president of sustainability at Wal-Mart.
“Going Green, Going Broke?” also will be available on CNN.com’s podcasting page, which can be found at http://www.CNN.com/podcasting/, and at CNN’s dedicated space on iTunes. Additionally, CNN Radio programming, including long-form programs, can be heard streamed for the Web on the CNN.com home page.