Inside Cable News

June 20, 2007

Tuesday’s Numbers…

HLN beat MSNBC in primetime in both Total Viewers and The Demo. On the Record led the way in the Demo. While Countdown and Paula Zahn Now continued to lock horns, Nancy Grace landed in second at 8pm. Fox and Friends beat American Morning by more than 2:1 in the Demo.

Cable News Ratings for June 19, 2007

P2+ Total Day
FNC – 861,000 viewers
CNN – 513,000 viewers
MSNBC – 310,000 viewers
CNBC – 202,000 viewers
HLN – 263,000 viewers

P2+ Prime Time
FNC – 1,723,000 viewers
CNN – 963,000 viewers
MSNBC – 424,000 viewers
CNBC – 273,000 viewers
HLN – 571,000 viewers

25-54 Total Day
FNC – 292,000 viewers
CNN – 174,000 viewers
MSNBC – 137,000 viewers
CNBC – 86,000 viewers
HLN – 103,000 viewers

25-54 Prime Time
FNC – 510,000 viewers
CNN – 260,000 viewers
MSNBC – 175,000 viewers
CNBC – 102,000 viewers
HLN – 194,000 viewers

Morning programs P2+ (25-54)
FOX & Friends – 835,000 viewers (357,000)
American Morning – 408,000 viewers (151,000)
MSNBC Live (7-9 AM) – 196,000 viewers (61,000)
Robin & Co. –227,000 viewers (98,000)

6PM - P2+ (25-54)
Special Report with Brit Hume – 1,121,000 viewers (296,000)
Lou Dobbs Tonight – 845,000 viewers (186,000)
Tucker Carlson- 314,000 viewers (161,000)
Mad Money – 221,000 viewers (52,000)
Prime News – 227,000 viewers (105,000)

7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,322,000 viewers (330,000)
Situation Room – 577,000 viewers (189,000)
Hardball w/ Chris Matthews– 403,000 viewers (159,000)
On the Money –164,000 viewers (a scratch with 50,000)
Glenn Beck – 361,000 viewers (148,000)

8PM - P2+ (25-54)
The O’Reilly Factor – 2,133,000 viewers (488,000)
Paula Zahn – 559,000 viewers (185,000)
Countdown w/ Olbermann – 577,000 viewers (171,000)
Fast Money- 165,000 viewers (54,000)
Nancy Grace – 833,000 viewers (278,000)

9 PM - P2+ (25-54)
Hannity & Colmes–1,485,000 viewers (494,000)
Larry King Live – 1,314,000 viewers (279,000)
Scarborough Country - 326,000 viewers (132,000)
Deal or No Deal– 518,000 viewers (183,000)
Glenn Beck – 400,000 viewers (112,000)

10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 1,551,000 viewers (549,000)
Anderson Cooper – 1,016,000 viewers (317,000)
MSNBC Investigates – 369,000 viewers (222,000)
Donny Deutsch- 136,000 viewers (68,000)
Nancy Grace – 481,000 viewers (193,000)

11 PM P2+ (25-54)
The O’Reilly Factor – 1,083,000 viewers (403,000)
Anderson Cooper- 653,000 viewers (253,000)
MSNBC Investigates– 384,000 viewers (214,000)
Mad Money– 132,000 viewers (95,000)
Showbiz Tonight- 259,000 viewers (113,000)

Filed under: Cable News, Ratings - Spud

24 Comments »

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  1. Can a special-ed comment be coming soon for Olbermann so he can try to regain his “lock on second place”? I set the over-under at 2 days.

    Comment by bigred — June 20, 2007 @ 6:21 pm

  2. AC360 would sure look a lot better with just his 10pm numbers… But, hey, I’ve been saying that for a while. Btw, was John King in last night again? Or was it actually AC360?

    Comment by Terance — June 20, 2007 @ 6:25 pm

  3. Was it the Ohio case for PZ demo# or was KO the usual everything is bad with America?
    Someone please explain how a manager gives Joe a morning show with these #s and why advertisers would want to pay top dollar during his show?

    Comment by Alix — June 20, 2007 @ 6:31 pm

  4. Anderson was anchoring last night. I’m sure someone around here would’ve preferred John King to have been anchoring so that she could trot out her usual claim that he gets bigger ratings than Anderson.

    Comment by Marty — June 20, 2007 @ 6:32 pm

  5. Can we finally put to bed the bogus fraud (enthusiastically repeated several hundred times in American newspapers) that Keith “Second Place” Olbermann has a “lock” on “second place”?

    Comment by Tom — June 20, 2007 @ 7:00 pm

  6. Nancy Grace beats Olbermann again and MSNBC is beat out by HLN. Ho, ho, ho.

    Comment by Anne B. — June 20, 2007 @ 7:02 pm

  7. Nancy Grace has the latest pregnant missing mother show and Glenn back was back after his tour to good numbers.

    Joe Scarborough needs to go back to his night show because his new show has been on a few weeks and is losing viewers.

    Comment by Mel — June 20, 2007 @ 7:10 pm

  8. Herr Olbermann loses again. Time to crack open the champagne - again.

    Comment by Edward Schatz — June 20, 2007 @ 7:55 pm

  9. WHAT HAPPEN TO SUPER TUESDAY ON MSNBC….. The numbers are still low (3rd) place. These are the democrats that are running for President and running away from Fox. I am sorry, NO ONE IS WATCHING THEM…….LAUGHABLE, LAUGHABLE.

    Comment by Cathy — June 20, 2007 @ 8:04 pm

  10. KO is back in the toilet… FOX NEWS #1 by far!!!

    Comment by Chet — June 20, 2007 @ 8:13 pm

  11. I’m not surprised WFAN does not want to simulcast MSNBC mornings…who the hell would want to simulcast that POS. Yuck. At this point dead air would get them bigger #s…

    Comment by Anonymous — June 20, 2007 @ 8:14 pm

  12. Keith Olbermann - won’t even let my husband watch it when I’m in another part of the house! I don’t want to hear his voice ever again again after the way he behaved screwing Don Imus. He’s such a phony.

    Comment by Mel — June 20, 2007 @ 8:23 pm

  13. So MSNBC super Tuesday or as it better known as “The Democrat cheerleading show” is a bust what a surprise…..and yes I’m sure KO has a “Special comment” show coming soon.

    Comment by mlong — June 20, 2007 @ 9:01 pm

  14. Seven out of thirteen comments gloating about KO’s ratings… that’s about typical, I guess.

    Comment by Arthur — June 20, 2007 @ 9:33 pm

  15. Where are the KO cheerleaders? This is depressing.

    Comment by Edward Schatz — June 20, 2007 @ 10:43 pm

  16. Missing white pregnant woman beats John King hands down! It’s about the NEWS not the anchor. In reality, John Roberts was the winner for high ratings at 10 pm that’s why he was moved to AM *shhhh we don’t want the sub to outshine the golden haired boy*.

    Comment by Mary Snow — June 21, 2007 @ 12:06 am

  17. Edward, Congratulations on your gig as contributor to olbermannwatch.com. That will be impressive on your resume for sure.

    Clearly you guys got some work to do to increase your readership to a respectable number but keep up the hard work.

    Comment by elmonica — June 21, 2007 @ 12:13 am

  18. Oh Mary Snow, it just KILLS you that Anderson Cooper is on the air, well you better get used to it honey, because he’s going to be around a long time, in spite of any ludicrous “theory” you come up with.

    Comment by Marty — June 21, 2007 @ 1:09 am

  19. MSNBC is trying to drum up viewership with their “Super Tuesday” 2008 Presidential Candidate nonsense….what I suppose they fail to realize that no one is tuning in right now. If they did this in October they would probably have better numbers. People I talk to have watched a debate or two but at this point don’t really care what the candidates have to say because it’s still so early and all of the candidates are painting in broadstrokes in regards to their positions at this juncture.

    Eh, MSNBC will rebound - they’ve got their “X amount of days until Paris is released” countdown going.

    Comment by FishOil — June 21, 2007 @ 5:22 am

  20. Heard Scarborough say this morning that the rumor is that the Today show is offering Paris $1 million to tell her story to them instead of Barbara Walters who has all but moved in with the Hilton family. NBC doesn’t have the money to pay their employees and is slashing entire divisions but they have the money to pay for an interview? Checkbook journalism ladies and gentleman, checkbook journalism.

    Comment by Alison — June 21, 2007 @ 9:08 am

  21. Morning Joe is not catching on with the viewers. I was checking the archives and Imus in the Morning was in the 400ks so he’s down 50% +/-. I wonder why they didn’t bring back David Gregory or Tucker or does Abrams want the 9pm gig for himself?

    Comment by jules — June 21, 2007 @ 9:27 am

  22. I use to like Joe Scarborough, but now I realize he only works in short focused “segments” of his Scarborough Country program. 4 hours is too much, finding out his personal “junk” is like watching sausage being made, ugly. He needs to go back to his 1-hour night gig, and even then, I do not know if I can go back to watching him after his morning “exposure”. Dan Abrams (aka peoplepeople) put Tucker back in the morning, he has great timing and a sense of decorum that Joe will never attain.

    Comment by Obama in 08! — June 21, 2007 @ 10:47 am

  23. As far as I’m concerned, since IMUS is off MSNBC, Chris Matthews is the only person who is remotely watchable. His agent should be advising him to shop around for another network…because NBC/MSNBC is going down…fast!! He should jump ship NOW!!

    Comment by CARRIE ELKIN — June 21, 2007 @ 7:55 pm

  24. As far as I’m concerned, since IMUS is off MSNBC, Chris Matthews is the only person who is remotely watchable. His agent should be advising him to shop around for another network…because NBC/MSNBC is going down…fast!! He should jump ship NOW!!

    Comment by CARRIE ELKIN — June 21, 2007 @ 7:56 pm

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