The story last night was all about Paris Hilton. Some will say that 3 million viewers isn’t a lot considering how much hype this interview got in advance. And it’s true that there was no pre-interview bump for Paula Zahn Now and AC 360 lost nearly half of the Larry King Live audience. And it wasn’t enough for CNN to beat FNC in Total Viewers for the night. But to me 3 million is nothing to sneeze at. It’s more than CNN got for its Republican and Democratic Presidential debates. Which is a sad commentary on the state of mind of the viewing public if you ask me.
(ratings are Live)
Cable News Ratings for June 27, 2007
P2+ Total Day
FNC – 960,000 viewers
CNN – 701,000 viewers
MSNBC – 279,000 viewers
CNBC – 199,000 viewers
HLN – 350,000 viewers
P2+ Prime Time
FNC – 1,858,000 viewers
CNN – 1,851,000 viewers
MSNBC – 539,000 viewers
CNBC –287,000 viewers
HLN – 798,000 viewers
25-54 Total Day
FNC – 296,000 viewers
CNN – 254,000 viewers
MSNBC – 112,000 viewers
CNBC – 60,000 viewers
HLN – 164,000 viewers
25-54 Prime Time
FNC – 442,000 viewers
CNN – 812,000 viewers
MSNBC – 219,000 viewers
CNBC –78,000 viewers
HLN – 358,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 878,000 viewers (362,000)
American Morning – 429,000 viewers (129,000)
MSNBC Live (7-9 AM) – 270,000 viewers (107,000)
Robin & Co. –263,000 viewers (138,000)
(more…)