CNN’s website relaunch…
The Press Gazette’s Martin Stabe writes about CNN.com’s website relaunch…
Nick Wrenn, CNN International’s managing editor for Europe, the Middle East and Africa said demand for online video clips had increased, particularly over the last three years.
“We’ve got some terrific video — it’s what CNN does,” said Wrenn.
“We want to show off as much of that as possible, and the changes we’re making will allow people to watch more video in a bigger screen,” he added.
CNN describes its new design as “story centric”, allowing the user to select whether to access each story using text, video or multimedia slideshow formats from a set of tabs on each story page. In the existing “flat” site, users have to open pop-up windows to see videos on text-centric story pages. Each story will also include posts obtained by the Sphere blog search engine.
”We’re encouraging the journalists to think very creatively about how people are — for want of a better word — consuming the story. Do they necessarily need to write 800 words when we’ve got some really compelling video which loads straight into the page and really tells that story? Or is there a really good blog that they can link to?”
Well, if the new look is basically what the beta site was, I will love this move. If anything, CNN has had the best news site of the cable nets and the refresh will give the site a new fresh look from the current look they’ve used since around ‘03.
Comment by Chris — June 29, 2007 @ 11:24 am