Thursday’s Numbers…
The day after Larry King interviewed Paris Hilton and CNN put up a big number (which didn’t seem to steal any FNC viewers away), things return to normal in the ratings race. FNC had a big night though and O’Reilly, H&C, and On The Record had big demos for a non-breaking news night.
Cable News Ratings for June 28, 2007
P2+ Total Day
FNC - 998,000 viewers
CNN - 511,000
MSNBC - 270,000 viewer
CNBC - 174,000 viewer
HLN - 327,000 viewers
P2+ Prime Time
FNC - 2,266,000 viewers
CNN - 904,000 viewers
MSNBC - 478,000 viewers
CNBC -304,000 viewers
HLN - 666,000 viewers
25-54 Total Day
FNC - 312,000 viewers
CNN -172,000 viewers
MSNBC - 94,000 viewers
CNBC - 60,000 viewers
HLN - 145,000 viewers
25-54 Prime Time
FNC - 610,000 viewers
CNN - 285,000 viewers
MSNBC - 179,000 viewers
CNBC -123,000 viewers
HLN - 272,000 viewers
Morning programs P2+ (25-54)
FOX & Friends - 915,000 viewers (370,000)
American Morning - 381,000 viewers (127,000)
MSNBC Live (7-9 AM) - 252,000 viewers (69,000)
Robin & Co. -261,000 viewers (132,000)
6PM - P2+ (25-54)
Special Report with Brit Hume - 1,207,000 viewers (263,000)
Lou Dobbs Tonight - 932,000 viewers (268,000)
Tucker Carlson- 194,000 viewers (61,000)
Mad Money - 124,000 viewers (a scratch with 48,000)
Prime News - 379,000 viewers (118,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith - 1,344,000 viewers (343,000)
Situation Room - 629,000 viewers (218,000)
Hardball w/ Chris Matthews- 350,000 viewers (155,000)
On the Money -137,000 viewers (74,000)
Glenn Beck - 417,000 viewers (143,000)
8PM - P2+ (25-54)
The O’Reilly Factor - 2,762,000 viewers (639,000)
Paula Zahn - 548,000 viewers (203,000)
Countdown w/ Olbermann - 613,000 viewers (187,000)
Fast Money- 161,000 viewers (87,000)
Nancy Grace - 926,000 viewers (355,000)
9 PM - P2+ (25-54)
Hannity & Colmes-2,149,000 viewers (583,000)
Larry King Live - 1,264,000 viewers (311,000)
Scarborough Country - 427,000 viewers (196,000)
Deal or No Deal- 538,000 viewers (188,000)
Glenn Beck - 452,000 viewers (154,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren - 1,889,000 viewers (608,000)
Anderson Cooper - 900,000 viewers (341,000)
MSNBC Special- 393,000 viewers (153,000)
American Greed- 214,000 viewers (93,000)
Nancy Grace - 620,000 viewers (308,000)
11 PM P2+ (25-54)
The O’Reilly Factor - 1,411,000 viewers (486,000)
Anderson Cooper- 533,000 viewers (225,000)
MSNBC Special- 543,000 viewers (180,000)
Mad Money-a scratch with 61,000 viewers (a scratch with 26,000)
Showbiz Tonight- 505,000 viewers (307,000)



Mr. Bill’s DEMO NUMBERS are greater than KO’s numbers as a whole! And what’s with H&C?? 2.1 million???
Comment by John — June 29, 2007 @ 11:52 pm
Keith “Solid Second” Olbermann strikes again
Comment by Edward Schatz — June 30, 2007 @ 12:31 am
Maybe Dan should send his congratulation memo to HLN. Something has happened at HLN or people woke up to the fact that MSNBC is a 4th rate cable network.
Comment by Alix — June 30, 2007 @ 12:44 am
Almost a million viewers for Nancy Grace last night. I’ve been working some pretty late hours so I am missing a lot. Any theories on these numbers? Did she spend a lot of time talking about the wrestler that murdered his family?
Comment by Scott — June 30, 2007 @ 1:28 am
Shouldn’t MSNBC just go to infomercials 24/7 unless they have some “breaking news” to “report” on Paris Hilton?
Comment by Tom — June 30, 2007 @ 1:46 am
I fear we’re going to be exposed to a very very “Special Comment” before long..if KO keeps falling so far behind Nancy Disgrace…but good news for KO is that Nancy is carrying the twin spawns of Satan and should be off the air for a while after their hatched..that should help him return to his very distant second place behind O’Reilly.
Comment by mlong — June 30, 2007 @ 3:10 am
Where did KO’s demo go?
Comment by Goldfish — June 30, 2007 @ 7:08 am
As I noted yesterday HLN has taken note of the FOX model by introducing a more “risky” or at times “risque” venue ala G. Beck. Beck has now beaten Crissy-Matt for 6 or 7 straight nites.
Just proves that putting a more diverse (in opinions) format is paying off for HLN. Viewers are enjoying Beck’s ribald unpredictability with the comedic/sarcastic tones. Beck will also put on those he may vehemently disagree with and debate them intellectually- kinda like BO’R and Calamity & Holmes- except in a more polite and entertaining way.
Comment by Shady Grady — June 30, 2007 @ 7:35 am
Also, Erica Hill is a pretty hot babe in my humble opinion, contrary to what someone posted a day or two ago. Oh, and she’s also a good news host!
Comment by Shady Grady — June 30, 2007 @ 7:39 am
Looks like things DID return to normal…KO and MSNBC resting comfortably at #4, and “Morning Joe” stinking up the ratings again.
Comment by Anonymous — June 30, 2007 @ 7:51 am
FNC owns the rating, there’s no doubt about that.
Comment by TT — June 30, 2007 @ 9:33 am
FNC owns the ratings, but there are many shows that I think one needs to watch; Glenn Beck, Nancy Disgrace, Lou Dobbs (when/if moved), Anderson Cooper (when moved). Furthermore, the new shows that will come into play this fall will add a new element to this picture. I agree with the comment that HLN has a very diverse formula, and it’s working for them greatly. MSNBC will be making line-up changes soon to their primetime, but it is interesting to see that Abrams actually has a little spark going in Scarborough’s spot if you look at the numbers for the past week. I believe they are about as good or even better on some nights than Scarborough ever received.
It appears BOR also has been receiving slightly better number as well.
Comment by Peoplepeople — June 30, 2007 @ 10:16 am
“MSNBC Live (7-9 AM) - 252,000 viewers (69,000)”……
On Msnbc’s website, they call this slot “Mourning Joe”. So one can only assume that it is called “Msnbc Live” here, so as to not scare off potential eyeballs before Danny Boy and his spokesman AKA “soon we will have something to talk about”, actually call it “Mourning Joe Show”.
In other words why would they want to KILL a show before they actual call it a show ?
As for Scarborough, Dan #’s in the demo are impressive. They are just about the same as Deal or no Deal, on tape and on Cnbc. Tape on Cnbc !
Bottom line, Ms pulls mid 100k Demo, live or MEMOREX. Period.
Too bad Dan had a “NO DEAL” in total viewers……… There’s always next time………. Steady as she goesssssssssss. Don’t rock the boat baby…..
And anybody see Wes Clark lately ? Hello WESSSSSSSSSLEY
Hmmm - June 30, 2007 @ 10:58 am
Comment by Hmmm — June 30, 2007 @ 10:58 am
Great day for FOX!!
Comment by Noelle — June 30, 2007 @ 11:04 am
Hmmm…I wish I had a bloody clue what the hell you were trying to say…please keep your illiterate ratings analysis to yourself.
Comment by Anonymous — June 30, 2007 @ 2:10 pm
Hmmm I knew exactly what you were saying. Anonymous I would not be so quick to judge or call someone illiterate. Sounds like you are the one that did not make good grades or slept though a couple of classes if you did not get Hmmm
Comment by Cathy — June 30, 2007 @ 4:52 pm
Poor Grady…..is it difficult to watch TV when you are legally blind?
Comment by Mary Snow — June 30, 2007 @ 5:21 pm
where has randy gone? he never posts when KO does bad!!!
Comment by Chet — July 2, 2007 @ 9:44 am
Why is everyone analyzing the also rans so much? Don’t the winners deserve the analysis? Everyone is spending way too much time deciphering KO’s numbers. Who cares?
Comment by Michael Volpe — July 2, 2007 @ 3:50 pm
“For a non breaking news night.” FNC does news at night? that’s news to me.
Comment by Me — July 2, 2007 @ 6:54 pm