Despite heavy pre-promotion across NBCU’s television spectrum, including heavy promotion on MSNBC (though the network didn’t air the concerts themselves), the ratings for the NBC broadcast network’s coverage of Live Earth were flat. Bizofshowbiz’s Gary Bourgeault has the numbers…
NBC (GE) picked the wrong type of show to offer again, as their three-hour primetime “Live Earth,” drew very little interest, with only an approximate 2.7 million viewers tuning in. That’s even under the 3 million average they usually get for Saturday nights during the summer. It was only able to garner a 0.9 rating/3 share for the night.
I should point out that NBC only aired a small piece of the event and the majority of the performances aired live elsewhere on cable and satellite and Bourgeault doesn’t have those numbers. Still, it says something that after all that promotion NBC put into this and all the money spent on promotion that it couldn’t do better on its flagship network. At what NBC must have paid for promoting the show, some would no doubt argue it would have been more efficient to just make a donation and can the broadcast.
UPDATE: I was wrong. CNBC and MSNBC aired the special in part. CNBC averaged 326,000 viewers during the 7p-2a broadcast of the show. MSNBC averaged 303,000 viewers during the four hours on Saturday that they aired the special.