NBC’s longform future…
Variety’s Michael Learmonth writes about NBC’s longform strategy as it combines NBC News Productions and NBC Media Productions into Peacock Productions…
NBC News is consolidating its longform units, including newsmagazine “Dateline,” into a division called Peacock Prods. that aims to expand into reality and nonfiction entertainment.
The unit, formed from NBC News Prods. and NBC Media Prods., as well as “Dateline” staff, will serve as an inhouse production company for everything from new episodes of “Dateline’s” “To Catch a Predator” franchise to reality shows like A&E’s “Dog the Bounty Hunter.”
NBC’s news division sees nonfiction programming, reality skeins and even live events, produced largely for cable, as a growth area naturally suited to the storytelling skills of “Dateline” producers.
Internally, NBC News prexy Steve Capus, who adds the title of president of Peacock Prods., is telling staff to think of the division as NBC “news and information,” reflecting its new emphasis.
“There have been times in the past where the news category was viewed too narrowly,” Capus said. “This is expanding the definition of what a news division has to offer.”
Further blurring the line between news and entertainment.
Comment by Mary Snow — July 10, 2007 @ 11:12 am
Very telling when you watch “Super Tuesday” on Msnbc at 9am and you get the promo guy come on to promo “to catch a predator” tonight at 11pm ??
What about your primetime MSnbc line-up mr promo guy ?
One other “very telling” thing is that there is NO repeat NO mention of MSnbc in this article whatsoever, NONE ! Does MSnbc fit into the equation Mr Capus ?
Hmmm - July 10, 2007 @ 11:49 am
Comment by Hmmm — July 10, 2007 @ 11:49 am
So if they had done this a few weeks ago, they would’ve been able to do the Paris interview with no problem. Funny how things turn out.
Comment by shannon20 — July 10, 2007 @ 1:11 pm