Variety’s Michael Learmonth writes about NBC’s longform strategy as it combines NBC News Productions and NBC Media Productions into Peacock Productions…
NBC News is consolidating its longform units, including newsmagazine “Dateline,” into a division called Peacock Prods. that aims to expand into reality and nonfiction entertainment.
The unit, formed from NBC News Prods. and NBC Media Prods., as well as “Dateline” staff, will serve as an inhouse production company for everything from new episodes of “Dateline’s” “To Catch a Predator” franchise to reality shows like A&E’s “Dog the Bounty Hunter.”
NBC’s news division sees nonfiction programming, reality skeins and even live events, produced largely for cable, as a growth area naturally suited to the storytelling skills of “Dateline” producers.
Internally, NBC News prexy Steve Capus, who adds the title of president of Peacock Prods., is telling staff to think of the division as NBC “news and information,” reflecting its new emphasis.
“There have been times in the past where the news category was viewed too narrowly,” Capus said. “This is expanding the definition of what a news division has to offer.”