Inside Cable News

July 18, 2007

Guerilla Marketing?


UPDATE: The St. Petersberg Times’ Eric Deggans blogs about the incident and says FNC wasn’t involved…

Not long after Olbermann’s session ended, I moseyed into the TCA press room, where reporters can hop on the Internet, pick up press releases and make phone calls between press conferences. Someone — I wanted to believe it was a staffer from Fox News, but I have been assured it was not them — had festooned the room with color copied flyers proclaiming Olbermann’s Countdown show was “fourth in a four horse race at 8 p.m.” 25 percent of the time among viewers aged 25 to 54, behind O’Reilly, CNN’s Paula Zahn and CNN Headline News’ Nancy Grace.

Filed under: Cable News, MSNBC, FOX News Channel - Spud

19 Comments »

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  1. Where can I buy those posters?

    Comment by TBDave — July 18, 2007 @ 9:14 pm

  2. This back and forth is getting to be so silly, it’s becoming comical.

    Comment by Objective Analyst — July 18, 2007 @ 9:34 pm

  3. I think it’s become pathetic, and very non-comical.

    Comment by bigred — July 18, 2007 @ 9:39 pm

  4. Oh god when will MSNBC pull the plug on this baboon?

    Comment by Anonymous — July 18, 2007 @ 9:39 pm

  5. So maybe someone from lets say MSNBC did these posters at Olbermann’s request. Great chance for him to make excuses. Just a thought!

    Comment by Aunt Mary — July 18, 2007 @ 10:00 pm

  6. sounds like something fox news would do.

    Comment by Chris (My Two Sense) — July 18, 2007 @ 10:04 pm

  7. Why would FOX even need to bother? Their show that airs in the same time slot gets TRIPLE the numbers as KO’s. Not that he would ever admit to that.

    Comment by bigred — July 18, 2007 @ 10:37 pm

  8. that horse race thing isnt right about another thing, since grace regularly beats zahn, and rather easily too. on most nights its actually cnn thats 4th. but whatever. lol

    Comment by Chris (My Two Sense) — July 18, 2007 @ 10:43 pm

  9. What a great poster!

    And 50 to 75 people were hanging around waiting to interview him? Normally, I wouldn’t believe such a tale, but these are probably the same 50 - 75 who keep writing about him and his 2nd place rank and ratings “surge” all the time.

    Comment by Missy — July 18, 2007 @ 11:26 pm

  10. Deggans loves to bash Fox News. So if he says, “I wanted to believe it was a staffer from Fox News, but I have been assured it was not them” then it’s probably true.

    I’m sure no one will be holding for breathe waiting for an apology from KO for his slanderous remarks. He doesn’t let something like “facts” or “the truth” get in the way of a good smear.

    Comment by TBDave — July 19, 2007 @ 12:27 am

  11. Sorry, that should say “I’m sure no one will be holding their breath…..”

    Comment by TBDave — July 19, 2007 @ 12:30 am

  12. Olbermann himself says that nobody from FNC is there; then he says someone from FNC slipped in the room and plastered the place with these posters. Are they there or not?!?

    Comment by erljr — July 19, 2007 @ 12:37 am

  13. Does the douchebaggery never end? Olbermann and Abrams keep claiming O’Reilly talks about them all the time and that boosts their ratings… and the MSM keeps believing them.

    O’Reilly has said Olbermann’s name ONCE…. ONE FREAKING TIME on his show. And he was reading off of a press release and pronounced it Ol-ber-mahn… like he had never heard of the guy (which of course, he had, but that’s not the point).

    It’s Olbermahn who has the fascination with O’Reilly.. not the other way around.

    Comment by bigred — July 19, 2007 @ 1:09 am

  14. Keith “I get low ratings in bed also” Olbermann needs to tell you the truth about the ratings… MSNBC uses Live Plus to overflate their ratings which no one uses while networks like FOX, ABC, CBS, CNN, and HLN uses Live Data…

    Comment by Zone Daiatlas — July 19, 2007 @ 11:14 am

  15. TV Newser has linked to an Excel spreadsheet: http://www.mediabistro.com/tvnewser/original/olbermanntrend.xls

    Out of the 33 days for which data is depicted, KO finished 2nd six times, 3rd NINETEEN times and 4th eight times, and that was in the coveted “demo”. So that excludes people over 54, who, according to the demo logic, simply don’t exist. Why should the DVR ratings be used just for the purposes of making MSNBC look good?

    Bottom line, Keith spends most of his time in third place, not second, as stated in folklore put forth by the MSM.

    Comment by Missy — July 19, 2007 @ 12:26 pm

  16. Not anymore. He yanked it. Someone got to him and persuaded/badgered him to pull it. I looked it over earlier and I didn’t see anything to indicate the author’s identity.

    Comment by Spud — July 19, 2007 @ 12:57 pm

  17. What? You mean a supposedly independent tv writer would remove something from his site on the request of someone at MSNBC? He would actually allow one of the organizations he covers to influence or dictate what he says about them? I can’t believe it. I’m shocked. Shocked. The New York Times would never stand for that.

    Comment by johnny dollar — July 19, 2007 @ 1:59 pm

  18. He’s also claiming that those are “ratings from a ratings system” that no one uses any longer except Fox. Huh? Oh, yes, that’s right, Olbermann and his oh-so-beloved “Live PLUS” ratings system that keep him (in his own deluded mind)–number 2. I’ve got news for KO and Brian (when is that kid leaving anyway? Not soon enough!)–2nd still means you’re losing.

    Comment by Alison — July 19, 2007 @ 2:21 pm

  19. And what’s worse is that Brian, who clearly bows to pressure from certain people to remove anything less than flattering to certain individuals is now carrying his bias and everything that goes along with it, to the New York Times.

    Comment by Alison — July 19, 2007 @ 2:23 pm

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