Wednesday’s Numbers…
O’Reilly led the way in the Primetime Demo. Morning Joe, On The Money, Fast Money, and Business Nation all scratched in the Demo. When is MSNBC going to start that big “advertising push” for Morning Joe anways? They’re “pushing” Dan Abrams’ primetime show which replaced Scarborough Country. But they’re not “pushing” Morning Joe yet. Why?
Cable News Ratings for July 18, 2007
P2+ Total Day
FNC – 881,000 viewers
CNN – 495,000 viewers
MSNBC – 254,000 viewers
CNBC – 182,000 viewers
HLN – 227,000 viewers
P2+ Prime Time
FNC – 1,585,000 viewers
CNN – 782,000 viewers
MSNBC – 505,000 viewers
CNBC – 134,000 viewers
HLN – 450,000 viewers
25-54 Total Day
FNC – 259,000 viewers
CNN –135,000 viewers
MSNBC – 92,000 viewers
CNBC – 62,000 viewers
HLN – 98,000 viewers
25-54 Prime Time
FNC – 408,000 viewers
CNN – 219,000 viewers
MSNBC – 164,000 viewers
CNBC – 56,000 viewers
HLN – 167,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 825,000 viewers (304,000)
American Morning – 366,000 viewers (101,000)
MSNBC Live (7-9 AM) – 222,000 viewers (a scratch with 42,000)
Robin & Co. –152,000 viewers (88,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,300,000 viewers (244,000)
Lou Dobbs Tonight – 966,000 viewers (207,000)
Tucker Carlson- 292,000 viewers (105,000)
Mad Money – 192,000 viewers (a scratch with 51,000)
Prime News – 191,000 viewers (124,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,375,000 viewers (294,000)
Situation Room – 769,000 viewers (210,000)
Hardball w/ Chris Matthews– 321,000 viewers (124,000)
On the Money – 136,000 viewers (a scratch with 46,000)
Glenn Beck – 358,000 viewers (146,000)
8PM - P2+ (25-54)
The O’Reilly Factor – 2,326,000 viewers (491,000)
Special Report/ CNN YouTube Countdown – 511,000 viewers (145,000)
Countdown w/ Olbermann – 699,000 viewers (194,000)
Fast Money- 127,000 viewers (a scratch with 26,000)
Nancy Grace – 611,000 viewers (233,000)
9 PM - P2+ (25-54)
Hannity & Colmes– 1,296,000 viewers (379,000)
Larry King Live – 1,058,000 viewers (253,000)
MSNBC Live w/ Dan Abrams – 520,000 viewers (168,000)
Business Nation- a scratch with 95,000 viewers (a scratch with 34,000)
Glenn Beck – 366,000 viewers (107,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 1,132,000 viewers (355,000)
Anderson Cooper – 778,000 viewers (258,000)
MSNBC Special– 295,000 viewers (131,000)
Donny Deutsch- 180,000 viewers (107,000)
Nancy Grace – 374,000 viewers (162,000)
11 PM P2+ (25-54)
The O’Reilly Factor – 1,049,000 viewers (388,000)
Anderson Cooper– 582,000 viewers (207,000)
MSNBC Investigates– 244,000 viewers (146,000)
Mad Money–a scratch with 116,000 viewers (56,000)
Showbiz Tonight- 305,000 viewers (117,000)
Joe better get his 9PM job back before he has no job. Dan should decide if he wants to be a GM or a TV host.
CNN needs to do domething about 8PM real fast.
Comment by Alix — July 19, 2007 @ 5:11 pm
with all the talk about Imus returning in September, with what Bo Dietl said about it on a radio station in Albany, that got picked up by the media, plus what Al Sharpton said yesterday about the fact that he didn’t mean for Imus not to be able to work and make a living, and what Tim Russert said recently in an interview that he would absolutely go on the Imus show again, if he work back on, maybe, just maybe, he’ll be back on MSNBC, and that’s why they’re not promoting Scarborough, who EVERYONE knows is awful, even MSNBC……is that a run-on sentence????
Comment by cas — July 19, 2007 @ 5:11 pm
Okay, I’ll take the bait, Spud!
They are not pushing Morning Joe because it is not worth pushing!
Willie Geist was the only good thing on Morning Joe, and they dumped him.
It is time to man the oars and bailing buckets for this sinking ship.
The windup, going, going, gone!
(Excuse the mixed metaphors.)
Comment by Cella — July 19, 2007 @ 5:19 pm
I agree with #3…what’s the point of wasting money on a weak product like Morning Shmoe anyways? They can throw a BILLION dollars in advertising its way, and still it would barely be able to beat Robin & Co.
Comment by Anonymous — July 19, 2007 @ 5:41 pm
If they believed in Mourning Joe, they would give it the official name and its own graphics. Obviously, MSNBC has little faith in it, but I think Joe is enjoying the show because he gets to have fun and talk with Dan Rather. Apparently Joe really likes Dan Rather.
Comment by JMK24 — July 19, 2007 @ 6:21 pm
I have a feeling that Abrams knows that “Morning Joe” is not the permanent answer for their morning slot, so he is considered a long-term, temporary fill-in. If the show, by some miracle, should take off then they’ll start promoting it. Otherwise, they seem content to wade through the summer and perhaps bring a new host on board after Labor Day.
Then they’ll have to find another spot for Scarborough…personally I think they should dump the Hardball repeat and have original programming from 5pm to 10pm. The Tucker-Hardball-Tucker-Hardball bloc was pretty dumb.
Comment by FishOil — July 19, 2007 @ 6:23 pm
I agree about the possibility that Imus could return to WFAN & MSNBC this September, but man, oh man, are some of those phony MSNBCers gonna get an earful then! Still think Imus in morning drive on the new Fox Biz makes much more sense. “Morning Joe” couldn’t be saved by Willie Geist any more than “Tucker” could, even if Geist is, by far, the best thing on MSNBC.
Now….if the return of Imus means Keith-O will resign in protest…..Wow! A win-win-win situation!
Comment by Nick D. — July 19, 2007 @ 6:30 pm
OK, I’m new to this blog. I had no idea O’Reilly was crushing everybody so badly! I’m now confused as to where Keith Olbermann’s ego originated from!
Comment by AndrewGurn — July 19, 2007 @ 6:57 pm
Tucker was better in the morning then Joe. Ah, who cares. Does it really matter?
Comment by Noelle — July 19, 2007 @ 6:59 pm
I liked Tucker too but they quickly settled on Joe and Mika - Mika is unbearable and John Ridley is boring. I’ve switched to Fox until the I-Man returns, soon I hope.
Comment by julie — July 19, 2007 @ 7:04 pm
Pretty simple answer, Spud. They’re pushing Abrams show because… Abrams is the boss, he has a huge ego, and he’s making them push his show.
And since Scarborough doesn’t fit their political agenda, perhaps they’re hoping his show fails.
Comment by bigred — July 19, 2007 @ 7:05 pm
I see Larry King has been nipping at the heels of H&C this week. Tonight’s LKL may pull big numbers as he has Tammy Faye as his guest. This poor lady is so very sick…she has been in hospice care for months. It will be interesting to see if Larry asks dumb and inappropriate questions of this woman of her death bed.
Comment by Objective Analyst — July 19, 2007 @ 8:28 pm
…oophs…on her death bed.
Comment by Objective Analyst — July 19, 2007 @ 8:30 pm
Morning Joe could be a good show, but I wouldn’t know since I have boycotted MSNBC. Why should I watch a network that clearly does not support free speech?
Comment by Tom — July 19, 2007 @ 8:39 pm
Knowing him, he might ask questions to the bed too :p
Comment by Anonymous — July 19, 2007 @ 8:39 pm
I understand we’re going to be treated to another pump those ratings “Special comments’ from KO tonight defending Hill and other Dems…yea he’ll really be unbiased at the Dem debate..right?
Comment by mlong — July 19, 2007 @ 8:47 pm
Am I the only person who thinks Keith O is the biggest jerk on cable news?
Comment by Tom G — July 19, 2007 @ 8:56 pm
Pretty simple answer, Spud. They’re pushing Abrams show because… Abrams is the boss, he has a huge ego, and he’s making them push his show.
The question wasn’t why they’re pushing Abrams. That’s obvious and not for your conspiracy theory reason. It’s because the ratings were suffering a bit with Joe not there and the slot needed an identity to rebound. The question for me is why isn’t Morning Joe getting pushed?
Comment by Spud — July 19, 2007 @ 9:34 pm
Following up on previous comment, #12, LK handled that delicate interview pretty good. Tammy Faye really showed enormous strenght and class.
Comment by Objective Analyst — July 19, 2007 @ 9:34 pm
Tom, you’re not alone. You couldn’t pay me to watch that creep.
Comment by julie — July 19, 2007 @ 9:50 pm
Just when I was starting to like Morning Joe and Abrams’ primetime show. I had no idea there was so much criticism about them.
I adore Tammy Faye BTW… her strength is amazing and an inspiration to me and the rest of the world..
Comment by News Analyst — July 19, 2007 @ 10:28 pm
Number 17,
He is the biggest jerk on cable news. I peeped in tonight to get a look at the creep. Is he wearing a rug?
Short hair in front and long hair on top of his head?
Looks suspicious to me.
Comment by Cella — July 19, 2007 @ 11:01 pm
Censorship is the root of all evils in the world Spud. One day you’ll learn that. You censored Hmmm. And you say, ‘I’m on the radar’. Coming from me, and insider working within the cable news industry, good luck with your blog. And good night to you and your pathetic, ‘intelligent’ patrons.
Comment by Peoplepeople — July 19, 2007 @ 11:26 pm
Willie Geist should get his own show.
Would Imus want to go back to MSNBC?
Would a biz channel (FBN) want a radio simulcast in the morning? Wouldn’t they want to start off their run with as much biz as possible. People would criticize FBN if they had a radio simulcast on in the morning. FBN needs to be as BIZ as possible.
Comment by JMK24 — July 19, 2007 @ 11:27 pm
Another Special Comment already? That’s two in as many weeks. This fits hos pattern, though. Whenever his “lock” on 2nd falters, or he pulls an outrageous stunt that draws venom from his critics (this week it was the ho-pas thing), he responds with one of his Special Comments. Notice a pattern?
Comment by eddiebear — July 20, 2007 @ 1:05 am
Cella! I’ve been wondering the same thing!
Comment by Terance — July 20, 2007 @ 7:16 am
“Coming from me, and insider working within the cable news industry, good luck with your blog. And good night to you and your pathetic, ‘intelligent’ patrons.”
Buh bye you pathetic creep. Peoplepeople was the nastiest, most full of vitriole idiot I have ever seen, taking shots at everyone, name calling and repeating stupid lies as if they were truth. Don’t let the door hit you on the way out.
As far as being a “cable news insider”, just because you pick up the channels on your tinhat, doesn’t make you an insider, although you do have the snotty attitude and low IQ to make you a cable news executive. :P
Comment by Mary Snow — July 20, 2007 @ 8:39 am
Tom & Julie- you guys are right on… I can’t believe MSNBC has KO as the moderator for an upcoming debate!
Comment by Chet — July 20, 2007 @ 9:19 am
I meant “his”.
Comment by eddiebear — July 20, 2007 @ 9:20 am
LOL Mary Snow #27!!! PP is an “insider”??? I knew he was Dan!!!LOL
Comment by Noelle — July 20, 2007 @ 11:14 am
LOL Mary Snow #27!!! PP is an “insider”??? I knew he was Dan!!!LOL
Comment by Noelle — July 20, 2007 @ 11:15 am
His wild claim and insult aside, I’m going to miss PeoplePeople and also Hmmmm.
I enjoyed the banter with both and regret that they strayed off the reservation.
Comment by Ira — July 20, 2007 @ 1:03 pm
His wild claim and insult aside, I’m going to miss “People” and also “Hmmmm.’
I enjoyed the banter with both and regret that they strayed off the reservation.
Comment by Ira — July 20, 2007 @ 1:07 pm
His wild claim and insult aside, I’m going to miss “Pe*ple” and also “Hm*m.”
I enjoyed the banter with both and regret that they strayed off the reservation.
Comment by Ira — July 20, 2007 @ 1:09 pm
In an unrelated question, does BO do anything different on his Wednesday night show? More talking points? More letters? More… something? Extra something? His ratings on Wednesdays are often higher than any other night of the week.
Comment by Me! — July 20, 2007 @ 1:48 pm
Me, Bill’s ratings are always high so I never noticed a difference. Nothing stands out to me on Wednesdays that he does different. It’s Bill, He’s numero uno!!!
Comment by Noelle — July 20, 2007 @ 2:34 pm
To eddiebear (#25): I mentioned this before but another reason for all the “special comments” is he has to fill up an up coming book (and with that title I think we can safely say that look for them to focus on Bush):
Truth and Consequences: Special Comments on the Bush Administration’s War on American Values by Keith Olbermann(Random House, to be released December 26, 2007)
Comment by Obama in 08! — July 20, 2007 @ 5:01 pm
I will miss peoplepeople/Dan Abrams. He had some good comments sometimes, admit it folks, it was entertaining seeing him “spin” & “plant” here for MS-NBC. Perhaps his “Live” cable show is taking up too much of his time.
#27 Mary Snow: From reading your comments over the past months, you actually are describing yourself more than peoplepeople.
Comment by Obama in 08! — July 20, 2007 @ 5:09 pm
Olberman acts like he does because thats what his target audience thinks of a “intelligent”
No matter how you cut it MSNBC made a huge mistake going after the Far Left crowd instead of staying relatively moderate left like they where when they intitally started.
MSNBC atm simply sucks in general and its ratings show that.
As for Imus..FOX should try to pick him up.
It would be a good agreement for both. FOX would gain a popular personality and Imus would gain a much larger viewership. I cannot imagine Imus going back to MSNBC after the way they left him out to dry.
FOX doesn’t need him or anything since it clearly dominates cable news but IF Imus wants to come back and is avilable he is a good sized catch for anyone who can hook him.
Comment by Brian — July 23, 2007 @ 6:37 am
Might help if you could spell.
“When is MSNBC going to start that big ‘advertising push’ for Morning Joe anways?”
ANWAYS? Now you’re inventing words; priceless.
Comment by rick johnson — August 29, 2007 @ 5:41 pm