Friday’s Numbers…
MSNBC beat CNN in the Primetime Demo. CNN’s YouTube Countdown came in fourth in Total Viewers and the Demo.
Cable News Daily Ratings for July 20, 2007
P2+ Total Day
FNC – 738,000 viewers
CNN – 406,000 viewers
MSNBC – 253,000 viewers
CNBC – 177,000 viewers
HLN – 202,000 viewers
P2+ Prime Time
FNC – 1,357,000 viewers
CNN – 498,000 viewers
MSNBC – 445,000 viewers
CNBC – 149,000 viewers
HLN – 347,000 viewers
25-54 Total Day
FNC – 193,000 viewers
CNN –122,000 viewers
MSNBC – 104,000 viewers
CNBC – a scratch with 46,000 viewers
HLN – 94,000 viewers
25-54 Prime Time
FNC – 292,000 viewers
CNN – 124,000 viewers
MSNBC – 202,000 viewers
CNBC – a scratch with 44,000 viewers
HLN – 109,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 769,000 viewers (319,500)
American Morning – 317,000 viewers (101,000)
MSNBC Live (7-9am) – 182,000 viewers (66,000)
Robin & Co. – 212,000 viewers (143,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,190,000 viewers (284,000)
Lou Dobbs- 807,000 viewers (219,000)
Tucker– 190,000 viewers (a scratch with 42,000)
Mad Money – 166,000 viewers (a scratch with 40,000)
Prime News w/ Erica Hill- a scratch with 97,000 viewers (a scratch with 28,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,055,000 viewers (216,000)
Situation Room – 613,000 viewers (187,000)
Hardball with Chris Matthews – 361,000 viewers (100,000)
On the Money – 163,000 viewers (a scratch with 24,000)
Glenn Beck – 238,000 viewers (115,000)
8PM - P2+ (25-54)
O’Reilly Factor – 1,691,000 viewers (281,000)
SR/ CNN YouTube Countdown– 354,000 viewers (71,000)
Countdown w/ Olbermann – 455,000 viewers (156,000)
Fast Money – 173,000 viewers (a scratch w/ 46,000)
Nancy Grace – 460,000 viewers (121,000)
9 PM - P2+ (25-54)
Hannity & Colmes– 1,376,000 viewers (307,000)
Larry King Live – 747,000 viewers (182,000)
MSNBC Investigates- 486,000 viewers (261,000)
Heads Up Poker Tournament – 192,000 viewers (52,000)
Glenn Beck – 267,000 viewers (60,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 1,005,000 viewers (288,000)
Anderson Cooper- 393,000 viewers (119,000)
MSNBC Investigates- 393,000 viewers (191,000)
Donny Deutsch – a scratch with 82,000 viewers (a scratch with 35,000)
Nancy Grace – 315,000 viewers (145,000)
11 PM P2+ (25-54)
The O’Reilly Factor– 712,000 viewers (244,000)
Anderson Cooper – 461,000 viewers (105,000)
MSNBC Special – 443,000 viewers (227,000)
Mad Money– a scratch with 54,000 viewers (a scratch with 20,000)
Showbiz Tonight – 318,000 viewers (179,000)
Poor Tucker 42K in the demo.
Comment by chi — July 23, 2007 @ 7:59 pm
Wow…AC’s numbers were horrible on Friday. But Robin & Co did amazing!
Comment by Anonymous — July 23, 2007 @ 8:05 pm
Tucker wasn’t in on Friday. David Shuster took his place. Says a lot about David. Was nobody home at 6PM?
Comment by Alix — July 23, 2007 @ 8:15 pm
Same for Shepard at 7pm.
Comment by daubermaus — July 23, 2007 @ 8:38 pm
Alix — I always watch Tucker and I was one of the 10 people that watched David Shuster on Friday. He is not one of my favorites but I thought I would give him a chance. In a segment about a lawn mowing business in Tennessee where the employees are young women mowing with two piece bathing suits on, Shuster made a comment to his guest saying with a snicker, “No offense to people in Tennessee but I wonder it they have any front teeth?” What an “ELITIST SNOB” comment!
Comment by Aunt Mary — July 23, 2007 @ 9:38 pm
Olbermann routinely places FOURTH out of FIVE, but his replacement finished in second place against the competition. Does MSDNC have the brains to draw the correct conclusion from such facts?
Comment by Tom — July 23, 2007 @ 9:52 pm
Did you hear the good news? Whenever Conan O’Brien takes over Leno’s spot, they will give KO Conan’s slot, because it is so funny to see KO tank. (JK)
Comment by JMK24 — July 23, 2007 @ 10:00 pm
MSNBC beat CNN in the Primetime Demo
Spud, you need to realize when you say this, you are comparing apples to oranges. In reality, if you had a documentary-only channel, they indeed would attract more demo viewers, but they wouldn’t be the same viewers.
That’s why MSNBC, running 20 hours of documentaries each day on weekends, always wins the demo - on those days.
Take out the docs in prime time, and CNN is still doing quite well overall in the demo vs. MSNBC.
Comment by erljr — July 23, 2007 @ 11:19 pm
Hey Aunt Mary, #5, that’s an interesting story about David Shuster. There seems to be a common elitist mindset running though the talent at MSNBC. David Shuster is a rising star in the Washington bureau.
Comment by Objective Analyst — July 24, 2007 @ 8:21 am
There is NO WAY I would watch David Shuster in for Tucker Carlson. Shuster is of the far-left, and is a condescending little snot from what I’ve seen. And Aunt Mary, did he really say that, and “no offense to people in Tennessee”? How else could that statement have been taken, but as offensive?
Now MSNBC has to apologize to an entire state!!!!
JMK, I am dreading the day when Conan takes over for Leno. I just read a story yesterday that said how NBC wants to try to keep Leno within their empire, but doing something else. Jay apparently wants to keep his Tonight Show job, but they wanted O’Brien to have the 11:30 p.m. time slot. I think that is a big mistake, and wish they’d leave things as they are.
And erljr, good point. The ratings should compare MSNBC’s weekend programming with A & E, Discovery’s forensic science programming, instead of with other cable news venues.
Comment by Missy — July 24, 2007 @ 10:41 am
Of course I meant “A & E OR Discovery’s forensic science programming…”
Comment by Missy — July 24, 2007 @ 10:43 am
We agree once again, Missy.
I would never watch that little twit, David S.
When I see his face, I grab the remote and moonbat repellent.
It seems as if MSNBC has more and more of its anchors making well deserved apologies.
Comment by Cella — July 24, 2007 @ 11:34 am
I dunno, Missy… I’d much rather watch “DOG: The Bounty Hunter” over MSNBC weekends. They might still get spanked in the ratings.
Comment by ImNotBlue — July 24, 2007 @ 12:21 pm