NBC announced this afternoon that it would collaborating with the New York Times for coverage of Campaign 2008…
The New York Times and NBC News/msnbc.com announced today that they will collaborate on coverage of the 2008 presidential election, drawing on both news organizations’ strengths in political journalism. Effective today, the two entities will work together to showcase each other’s journalism on their web sites, in video and in print, and to broaden and deepen their coverage of the campaign for viewers and readers.
As part of this collaboration:
–Msnbc.com will publish premium national political content from NYTimes.com on its award-winning website that reaches 28 million monthly unique users. (Source: Nielsen//NetRatings).
–The New York Times will have access to NBC News’ premium political video content for streaming and publishing on NYTimes.com.
–NBC News will have first access to breaking news and enterprise reporting from New York Times journalists on the campaign trail for all its on-air and online platforms.
–The New York Times will have first access to breaking news from NBC News journalists on the campaign trail for its various platforms.
The organizations will explore ways to work together on day-to-day political coverage and at major political events. They will also look for opportunities for joint enterprise reporting on the candidates and major issues and developments in the campaign. The collaboration will be in addition to, and will not replace, the news organizations’ existing relationships with other content partners.
“The 2008 campaign is already the biggest political story of our lifetimes, and getting bigger and more complex with every passing day,” said Mark Lukasiewicz, vice president of Digital Media for NBC News. “This collaboration gives our organizations the ability to cover all the bases, with a powerhouse combination of top-quality journalism and top-flight technology delivering the story to viewers and readers wherever, and whenever, they want it.”
“Collectively, The New York Times, NBC and msnbc.com can deliver the most comprehensive and innovative multimedia reporting on the 2008 election in media,” said Vivian Schiller, senior vice president and general manager of NYTimes.com. “Our combined reach across platforms exceeds 45 million.”
“Adding the New York Times to the reach and expertise of msnbc.com and NBC News gives us an unparalleled ability to cover politics in the most meaningful way on every platform,” said Jennifer Sizemore, Editor in Chief of msnbc.com. “Working together, we’re positioned to deliver the most complete political coverage available.”