Cause and Effect: Update…
Following up on this from June, it appears that The Politico “embargo” over at NBC has been ended, or, at the very least, scaled back. I saw Executive Editor Jim VandeHei being interviewed on MSNBC Live last week.
July 31, 2007
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The reason MSNBC can’t get the guy to go on the air is because MSNBC bookers frequently piggyback on the bookers at 30 Rock… so if the bookers at 30 Rock aren’t booking the guy, MSNBC bookers have a hard time getting them to come on, which is why if you watch MSNBC on Saturday or Sunday, you’ll see a lot of pre-taped interviews with guests who were on the Today Show… MSNBC will pretape the interview right after they hit with the Today Show. If the Today Show ever went on hiatus for a Saturday or Sunday, or was pre-empted by a sports event or something, MSNBC programming would be drier than ever that day… not saying it’s anything BUT dry already.
The intense using of 30 Rock bookers is not as bad during the week, but it still happens, and then at night, just look at how they constantly have the same people, Michael Mustow, etc. And then during Countdown, when Keith tries to actually cover some news, they always end up running a package that was just aired on NBC Nightly News… it’s really bad over there right now, and until major changes take place, MSNBC is going to always have these kinds of problems. Maybe things will get better in 30 Rock, but it’s unlikely. But at the very least they will be able to do more in-studio interviews, assuming they can convince high profile guests to stick around in order for them to do them live and not have to pretape them and then reair the same interview 30 times in a day.
Comment by Nobody — July 31, 2007 @ 10:09 am