CNBC to launch new branding campaign?
New York Business.com’s Valerie Block writes about CNBC launching a new branding campaign…
CNBC, preparing for the competitive onslaught from the Oct. 15th launch of News Corp.’s Fox Business Network, will break a new branding campaign, according to a source with knowledge of the plan. Featuring interviews with high-level chief executives who often featured on the network, the spots could start in the next week.
Is CNBC running scared? I would be, too, specially now that Rupert Murdoch has reached a deal with Dow Jones.
They call that quaking in the boots.
Comment by RGL — July 31, 2007 @ 11:18 am
If their branding campaign includes “featuring interviews with high-level chief executives who often featured on the network, the spots could start in the next week”, they need a new marketing team or something…
Comment by Anonymous — July 31, 2007 @ 11:24 am