July Numbers: HLN…
HLN is noting its July numbers…
Headline News Averaging Most Total Viewers on Record Year-to-Date — aided by Double-Digit growth in July
Headline News Attracts More Unduplicated P25-54 Viewers than FNC and MSNBC in July
HLN is currently on track to post its best P2+ total day delivery in history aided by double-digit gains from 7p to midnight in signature programs Glenn Beck, Nancy Grace and Showbiz Tonight.
July 2007 vs. July 2006
7p Glenn Beck up 60% in P2+ (295k vs. 184k) and up 11% in P25-54 (111k vs. 100k)
8p Nancy Grace up 24% in P2+ (572k vs. 463k) and up 50% in P25-54 (209k vs. 139k)
9p Glenn Beck up 62% in P2+ (359k vs. 221k) and up 30% in P25-54 (113k vs. 87k)
10p Nancy Grace up 36% in P2+ (387k vs. 285k) and up 52% in P25-54 (167k vs. 110k)
11p Showbiz Tonight up 46% in P2+ (333k vs. 228k) and up 38% in P25-54 (155k vs. 112k)
Again in July, HLN outperforms FNC in P25-54 cumulative audience. This is the 5th time in 2007 that HLN has placed 2nd to CNN in the demo, leaving MSNBC in third place and FNC in fourthP25-54
CNN 26,567,000
HLN 24,285,000
MSNBC 23,320,000
FNC 22,501,000P2+
CNN 58,850,000
FNC 51,557,000
HLN 51,295,000
MSNBC 49,268,000
Is that cumulative a real thing? It would appear that you’d be counting the same person every night of the month.
Comment by Mary Snow — July 31, 2007 @ 4:14 pm
I just recently started watching HLN for my news and what a pleasant experience. The reporters are regular gals and guys, don’t spend time giving their opinions on everything and are very pleasant and you get all you need in the way of news there. I used to be an all-day Fox News watcher and I just couldn’t watch any of them any more - can’t stand F&F with that silly Steve Doocy, E.D. Hill, and Megan Kelly and Bill Hemmer is just plain silly - so I turned to HLN and love it! The only Fox show I can watch now is Brit Hume at 5:00.
Comment by sophia — July 31, 2007 @ 5:08 pm