Weekend Numbers…
Weekends continue their recent history of ratings turbulence. MSNBC won the Total Day and Primetime Demos on Saturday and beat CNN in the Sunday Total Day Demo. CNN edged out FNC for second in the Saturday Primetime Demo. MSNBC beat CNN in P2+ on Saturday daytime and primetime and Sunday daytime. FNC had nearly a million viewers in Sunday primetime while CNN and MSNBC were in a race for 2nd.
Cable News Ratings July 28, 2007
P2+ Total Day
FNC – 603,000 viewers
CNN – 405,000 viewers
MSNBC – 459,000 viewers
CNBC – 137,000 viewers
HLN – 251,000 viewers
P2+ Prime Time
FNC – 813,000 viewers
CNN – 534,000 viewers
MSNBC – 564,000 viewers
CNBC – 139,000 viewers
HLN – 213,000 viewers
25-54 Total Day
FNC – 199,000 viewers
CNN – 139,000 viewers
MSNBC –211,000 viewers
CNBC – a scratch with 51,000 viewers
HLN –100,000 viewers
25-54 Prime Time
FNC – 194,000 viewers
CNN – 195,000 viewers
MSNBC – 265,000 viewers
CNBC – a scratch with 46,000 viewers
HLN – 76,000 viewers
Cable News Ratings for July 29, 2007
P2+ Total Day
FNC – 621,000 viewers
CNN – 342,000 viewers
MSNBC – 347,000 viewers
CNBC – a scratch with 79,000 viewers
HLN – 257,000 viewers
P2+ Prime Time
FNC – 941,000 viewers
CNN – 586,000 viewers
MSNBC – 559,000 viewers
CNBC – a scratch with 96,000 viewers
HLN – 268,000 viewers
25-54 Total Day
FNC – 191,000 viewers
CNN – 118,000 viewers
MSNBC – 145,000 viewers
CNBC – a scratch with 31,000 viewers
HLN – 116,000 viewers
25-54 Prime Time
FNC – 197,000 viewers
CNN – 220,000 viewers
MSNBC – 175,000 viewers
CNBC – a scratch with 35,000 viewers
HLN – 96,000 viewers
Weeknds numbers looks really great for MSNBC and they were #1 on Primetime demo for Friday too according to mediabistro.
http://www.mediabistro.com/tvnewser/ratings/default.asp
Comment by John — July 31, 2007 @ 11:06 am
MSNBC takes days of ratings and combines it into one day… that’s why the sudden jump in their numbers. They are using DVR data, which really makes no difference since people who record shows, typically skip the commercials… so yeah, a lot of people are recording, but that doesn’t mean they are actually watching the advertisements… so having a good number on paper compared to the number of people who actually watch live and have to watch the commercials, vs people who can skip through them… it’s really kind of pointless at this point, not to mention, MSNBC is running tape and, as someone said in the comments of another blog entry earlier today, MSNBC should be compared to A&E and The History Channel when running crime/drama programming.
Comment by Nobody — July 31, 2007 @ 1:08 pm