July numbers: Write ups…
Variety’s John Dempsey writes about the July ratings…
MSNBC was the big July story in 24-hour news, with total viewers in primetime shooting up 54%, a bigger jump than that of any other net in the top 50 thanks to shows hosted by Keith Olbermann and Dan Abrams plus documentaries in the 10 o’clock hour. But MSNBC is still behind Fox News, which finished in sixth place overall in primetime (although down by 14%) and behind CNN (in 25th place, down by 17%).
MSNBC has a bifurcated viewership. People interested in news and politics tune out when the docblock starts because if you saw it once you know it will be the same old stuff. Once in a while, I watch what might be some new criminal investigation. If it is anything to do with predator or lockdown, I cruise other channels. I usually end up at CSPAN. Anderson Cooper and Shep Smith are good, but the rest of Fox and CNN are as bad as docblock.
Comment by smh — August 1, 2007 @ 1:08 am