Variety’s Steven Zeitchek writes about strategy in a News Corp. owned Dow Jones world…
CNBC’s public position is that it’s happy with its Dow relationship deal and will see it through to its completion.
The business news cabler said Tuesday in a statement that “CNBC and Dow Jones have an exclusive news-content-sharing contract, which has been in effect since 1997 and which will expire in 2012. CNBC expects the contract to be honored no matter who owns Dow Jones.”
But a situation where the cable net remains in business with the company that is launching its chief competitor is seen as highly untenable.
And it’s unlikely Murdoch would spend $5 billion on a news operation only to have it feed the cable net he is trying to take on.
More likely, observers say, Murdoch will try to buy out the deal.
There have already been some sparks between News Corp. and CNBC; in its statement, CNBC noted that the net “remains a global leader in business news, providing information that is fast, accurate, actionable and unbiased,” a possible knock on Fox News Channel.