News Corp./Dow Jones: Strategy…
The New York Times’ Richard Siklos writes about strategy in a world where News Corp. owns Dow Jones…
The paper has already tried this with softer service features and its Saturday edition. Reorienting the newspaper further for consumers would fit with two other aspirations Mr. Murdoch has. One is to build his nascent Fox Business Network, which begins in 30 million United States homes this October, into a viable contender with Bloomberg Television and CNBC, which have much larger subscriber bases both at home and abroad.
The Journal already has a deal to provide news content exclusively to CNBC, an agreement that the News Corporation discovered is ironclad until 2012. Any move to tie The Journal to the new Fox business channel will require disentanglement. In the meantime, the business channel, which is scheduled to begin operation on Oct. 15 under the direction of the Fox News chief executive and chairman, Roger Ailes, is being readied on the presumption that it is a stand-alone business.
So how do you break an ironclad agreement?
Comment by Alison — August 1, 2007 @ 8:27 am
That’s the same thing I was wondering…unless Fox gives CNBC a very hefty one-time payout or something, but even then I think CNBC will try to make things VERY difficult for FBN and News Corp…
Comment by Anonymous — August 1, 2007 @ 11:19 am