Tuesday’s Numbers…
It appears that CNN’s Dick Cheney interview exclusive on Larry King Live was a non-event as far as the ratings are concerned. There doesn’t appear to be any discernable change from King’s usual ratings “trading range”.
Cable News Daily Ratings for July 31, 2007
P2+ Total Day
FNC – 833,000 viewers
CNN – 440,000 viewers
MSNBC – 257,000 viewers
CNBC – 199,000 viewers
HLN – 257,000 viewers
P2+ Prime Time
FNC – 1,615,000 viewers
CNN – 793,000 viewers
MSNBC – 482,000 viewers
CNBC – 133,000 viewers
HLN – 472,000 viewers
25-54 Total Day
FNC – 219,000 viewers
CNN –132,000 viewers
MSNBC – 102,000 viewers
CNBC – 73,000 viewers
HLN – 117,000 viewers
25-54 Prime Time
FNC – 358,000 viewers
CNN – 212,000 viewers
MSNBC – 141,000 viewers
CNBC – 78,000 viewers
HLN – 183,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 839,000 viewers (288,000)
American Morning – 315,000 viewers (95,000)
MSNBC Live (7-9am) – 190,000 viewers (75,000)
Robin & Co. – 197,000 viewers (116,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,150,000 viewers (236,000)
Lou Dobbs- 877,000 viewers (182,000)
Tucker– 185,000 viewers (80,000)
Mad Money – 201,000 viewers (a scratch with 44,000)
Prime News w/ Erica Hill- 165,000 viewers (79,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,198,000 viewers (280,000)
Situation Room – 701,000 viewers (247,000)
Hardball with Chris Matthews –282,000 viewers (71,000)
On the Money – 151,000 viewers (a scratch with 39,000)
Glenn Beck –194,000 viewers (85,000)
8PM - P2+ (25-54)
O’Reilly Factor – 2,125,000 viewers (398,000)
Paula Zahn Now- 548,000 viewers (213,000)
Countdown w/ Olbermann – 614,000 viewers (132,000)
Fast Money – 140,000 viewers (67,000)
Nancy Grace – 556,000 viewers (201,000)
9 PM - P2+ (25-54)
Hannity & Colmes– 1,474,000 viewers (384,000)
Larry King Live – 1,031,000 viewers (208,000)
MSNBC Live w/ Abrams- 394,000 viewers (114,000)
Millionaire Inside – 132,000 viewers (91,000)
Glenn Beck – 435,000 viewers (140,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 1,244,000 viewers (291,000)
Anderson Cooper- 800,000 viewers (215,000)
MSNBC Investigates- 439,000 viewers (176,000)
Donny Deutsch – 128,000 viewers (75,000)
Nancy Grace – 427,000 viewers (209,000)
11 PM P2+ (25-54)
The O’Reilly Factor– 1,066,000 viewers (310,000)
Anderson Cooper – 396,000 viewers (120,000)
MSNBC Investigates – 324,000 viewers (170,000)
Mad Money– 127,000 viewers (86,000)
Showbiz Tonight – 298,000 viewers (147,000)
Damn Paula got more demo viewers than Larry LOL
Looks like Blabberman settled back to his comfy #4 slot…wonder if a “sPsUl kOmMnT” is on the way…
Comment by Anonymous — August 1, 2007 @ 5:34 pm
Hardball has not been doing well lately. Chris Matthews is on vacation this week (have seen Mike Barnacle filling in the past two days), but still his ratings are usually better than that. Perhaps people are tuning out of the inside the beltway stuff?
Look at the major dropoff with the second hour of Anderson Cooper’s viewership - I wonder if they should just have 1 hour of Anderson Cooper 360 and follow MSNBC’s lead and have a documentary or something on at 11. They would probably pull better ratings if they did.
Comment by FishOil — August 1, 2007 @ 6:17 pm
Geeze, I thought it was O’Reilly who just had OLD people watching. The people watching Olby must be lying next to Oscar the Death Cat.
Comment by Edward Schatz — August 1, 2007 @ 6:25 pm
I think KO’s money demo has fled. Where did they go?
Comment by Goldfish — August 1, 2007 @ 6:47 pm
The morning doesn’t seem to be getting better for Joe. Take a hint Joe. Go back to evening. I sense a special comment from KO soon.
Comment by Alix — August 1, 2007 @ 6:55 pm
Agreed, Alix - I don’t think Joe Scarborough is going to work out in the morning.
MSNBC either has to find a better fix (Tucker Carlson fared better, in my opinion, although I don’t think he would pose a threat to CNN either) or go back to Imus when he returns to the radio with their hats in hand (very unlikely Imus would go back to MSNBC).
Dan Abrams should spend less time with his new 9pm show and more time as a general manager.
Comment by FishOil — August 1, 2007 @ 7:06 pm
5 and 6– Joe was off yesterday. Please take the time to watch before trashing his numbers– or don’t watch and just keep quiet.
Comment by beachbum — August 1, 2007 @ 7:31 pm
The second hour of 360 is just a repeat of the entire first hour, which is part of the reason for the drop-off in viewers.
Comment by Marty — August 1, 2007 @ 7:51 pm
#7: Joe may not have been in, but Joe gets the same low #s and they will find another host all together or scrap the whole morning program. Either way, Joe would be out of a job if he doesn’t take his evening job back.
Comment by Alix — August 1, 2007 @ 8:56 pm
Wow…that is a really, really low demo for KO. The demo used to be the best part about his ratings, but lately has he even finished 2nd one time?
Comment by bigred — August 1, 2007 @ 9:56 pm
I know chickadee, MSNBC then should just get rid of live news and have documentaries all day
Comment by Chet — August 1, 2007 @ 11:15 pm
just bring Imus back PLEASE!
Comment by cas — August 2, 2007 @ 7:21 am
MSNBC execs must be losing sleep knowing Imus will be back soon - can their morning ratings sink any lower? Apparently, so. It’s odd they keep Mika on when so few like her but if they had any business sense, they wouldn’t have fired Imus and infuriated their base which was plain old dumb.
My husband and I are in the key demo and we quit watching KO months ago. I think people realize he has Bush Derangement Syndrome and have tuned him out.
So where did my nemesis, pp, go?
Comment by Melanie — August 2, 2007 @ 10:20 am
Mel,
PP and Hmmm got in an arguement or something awhile back. For what they are paying Mika, I would have her doing the weather too..I think she should do hourly updates of tabloid news 1 to 2 minutes and since she likes schtick so much, I would have her to do it with satire. If MSNBC wants to copy The Daily Show on Comedy Central, they should go all the way!
Comment by Ree — August 2, 2007 @ 10:57 am
Wasn’t it determined that peoplepeople was in fact Dan(the man w/o a plan) Abrams…I think he figured he’s better start paying attention to his job and start making $$$ for MSNBC or he’ll be w/o a job…personally, I think the MSNBC ship has sailed…they’re beyond help/hope
Comment by carrie elkin — August 2, 2007 @ 11:25 am
I always thought pepe was Keith Olbermann’s mother. I wonder where he went - got used to him calling all of us Imus fans stupid.
I agree that MSNBC must be losing sleep anticipating Imus’ return! They had on Willie, who with Tucker was the best of the mediocre bunch but once Mika starts yapping, I always turn the channel. I hear Ridley is gone but why not Mika?
Comment by jules — August 2, 2007 @ 11:41 am
Melanie=Jules
Comment by erljr — August 2, 2007 @ 11:44 am
Mel & Carrie - I know you’re I-Fans too. He’s coming back.
Comment by jules — August 2, 2007 @ 11:47 am
Jules and I have known eachother for what, 22 years now?
Comment by Mel — August 2, 2007 @ 11:55 am
It’s gonna be a great day when the I-MAN returns…certain people will need to watch their backs….
Comment by carrie elkin — August 2, 2007 @ 1:18 pm
The day imus was fired i stopped watching msnbc and snake williams glad to see lots of others have to. thanks
Comment by az wildcat — August 3, 2007 @ 1:25 pm
NBC/MSNBC lost a LOT of loyal viewership when they made that knne-jerk decision to listen to Al Sharpy and others. You have to know that when they close their eyes at night, they could just cry…they messed up BIG TIME!!!
Comment by carrie elkin — August 3, 2007 @ 2:04 pm