CNBC’s new branding campaign…
New York Business.com hinted at it on Tuesday. Today, the New York Times’ Louise Story writes about CNBC’s new branding campaign complete with video samples.
JUST in case Rupert Murdoch is wondering who watches CNBC — the business network that he plans to compete with this fall when he introduces a competitor, the Fox Business Network — a series of commercials starting today will tell him.
CNBC’s new advertising campaign features testimonials from chief executives and business leaders like Mel Karmazin of Sirius Satellite Radio and Herb Kelleher, the co-founder and chairman of Southwest Airlines. They describe their views on business and leadership, then wind up each spot by saying: “I am American business. I watch CNBC.”
The ads were made by CNBC’s internal marketing team, with no outside agency involved, and will run on CNBC. Network executives say they will probably run the ads on other NBC Universal networks starting this fall.
Well get ready for lots of US flags and patriot music on FBN Chickadee.
Comment by Mike Beckham — August 2, 2007 @ 7:42 pm