Looking ahead to the FBN/CNBC war…
The LA Times’ Meg James writes about the challenge posed to CNBC by FBN…
It was Roger Ailes who came up with the slogan “First in Business News” for CNBC when he was running the channel. Now, he’s determined to knock it into second place.
Ailes is a key architect of News Corp.’s new Fox Business Network. The channel, which is scheduled to launch Oct. 15, helped drive media mogul Rupert Murdoch’s pursuit of Dow Jones & Co. News Corp. won its $5-billion bid for the company, which owns the Wall Street Journal, this week.
But executives at NBC Universal, a unit of General Electric Co., say that CNBC is not about to cede any ground.
“We take all competition seriously,” Mark Hoffman, president of CNBC, said in an interview Wednesday. “We are going to work hard to make sure that we continue to do what we have done historically. We want to be fast and accurate with the information . . . and we are going to be unbiased.”
My prediction: It will be a knockout for FBN over CNBC. Just like FNC lording it over everybody. Any takers?
Comment by RGL — August 2, 2007 @ 12:49 pm
What a cheap shot from Edwards, this from a trial lawyer who exploited pseudo-science to extract millions from doctors and hospitals that he sued. He ought to give that tainted money back. This populist has been exposed for what he is: a hack and an opportunist (apart from being a narcissist.)
Comment by RGL — August 2, 2007 @ 3:47 pm
“and we are going to be unbiased.”
Now that they have competition they are waking up and smelling the coffee. Maybe a little late. But better late than never.
Comment by steve L — August 3, 2007 @ 8:59 am