Wednesday’s Numbers…
Cable News Daily Ratings for August 1, 2007
P2+ Total Day
FNC – 1,116,000 viewers
CNN – 812,000 viewers
MSNBC – 368,000 viewers
CNBC – 220,000 viewers
HLN – 249,000 viewers
P2+ Prime Time
FNC – 3,288,000 viewers
CNN – 2,446,000 viewers
MSNBC – 965,000 viewers
CNBC – 142,000 viewers
HLN – 559,000 viewers
25-54 Total Day
FNC – 361,000 viewers
CNN –323,000 viewers
MSNBC – 164,000 viewers
CNBC – 69,000 viewers
HLN – 110,000 viewers
25-54 Prime Time
FNC – 1,021,000 viewers
CNN – 1,009,000 viewers
MSNBC – 465,000 viewers
CNBC – a scratch with 51,000 viewers
HLN – 253,000 viewers
Morning programs P2+ (25-54)
FOX & Friends –814,000 viewers (308,000)
American Morning – 342,000 viewers (124,000)
MSNBC Live (7-8am) – 243,000 viewers (55,000)
Robin & Co. – 208,000 viewers (98,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,173,000 viewers (286,000)
Lou Dobbs- 970,000 viewers (320,000)
Tucker– 226,000 viewers (108,000)
Mad Money – 297,000 viewers (71,000)
Prime News w/ Erica Hill- 189,000 viewers (72,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,502,000 viewers (422,000)
Situation Room – 797,000 viewers (298,000)
Hardball with Chris Matthews –391,000 viewers (126,000)
On the Money – 206,000 viewers (a scratch with 35,000)
Glenn Beck –276,000 viewers (85,000)
8PM - P2+ (25-54)
Fox Report: Bridge Collapse – 3,743,000 viewers (998,000)
Paula Zahn- 1,635,000 viewers (635,000)
Countdown w/ Olbermann – 939,000 viewers (427,000)
Fast Money – 136,000 viewers (a scratch with 35,000)
Nancy Grace – 528,000 viewers (228,000)
9 PM - P2+ (25-54)
Hannity & Colmes– 3,382,000 viewers (1,042,000)
Larry King Live – 3,099,000 viewers (1,220,000)
MSNBC Live w/ Abrams- 1,003,000 viewers (467,000)
Fast Money MBA Challenge – 166,000 viewers (64,000)
Nancy Grace – 590,000 viewers (278,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 2,740,000 viewers (1,018,000)
Anderson Cooper- 2,604,000 viewers (1,170,000)
MSNBC Special Coverage - 954,000 viewers (501,000)
Business Nation – 124,000 viewers (56,000)
Nancy Grace – 559,000 viewers (254,000)
11 PM P2+ (25-54)
MN Bridge Collapse Coverage– 1,799,000 viewers (739,000)
Anderson Cooper – 1,883,000 viewers (898,000)
MSNBC Special Coverage – 784,000 viewers (470,000)
Mad Money– a scratch with 78,000 viewers (a scratch with 49,000)
Showbiz Tonight – 295,000 viewers (115,000)
Was Nancy Grace actually on at 9pm? Because when I flipped by there (three or four times), it was Richelle Carey anchoring.
Comment by Terance — August 2, 2007 @ 5:28 pm
WOW! Look at the number LKL pulled in last night for the coverage! FNC only lost a few hundred thousand… but LKL almost DOUBLED from Paula!
Comment by ImNotBlue — August 2, 2007 @ 5:29 pm
Blame Paula for reporting on Pat Tillman… WTF!
Comment by Rodrigo — August 2, 2007 @ 5:35 pm
It was really sad to see Paula struggle thru this tragedy coverage. She was so lost without a script. She was stumbling all over herself.
Comment by Jim — August 2, 2007 @ 5:38 pm
As bad as Paula was, seems folks stull tuned into CNN over Olbermann & MS-NBC when big news stories happen. It was smart to have Olbermann back for the news/anchor coverage. But people simply do a knee-jerk switch to CNN (and now Fox). Olbermann’s appearance on NBC seems to have given Abrams a bump, though.
Comment by Obama in 08! — August 2, 2007 @ 5:59 pm
In fact there are mixed wins. But this make the point: People turn on CNN or Fox News for to be informed in a big news event.
What is MSN-neverseen?
Comment by Rodrigo — August 2, 2007 @ 6:02 pm
Funny. Last time there was big breaking news, some of those who commented above talked about how CNN is the channel people turn to for real news.
Looking at the numbers, and the thumping FNC gave everyone, esp. @ 8, I don’t see those comments now.
Comment by bigred — August 2, 2007 @ 6:24 pm
I watched MSNBC at 8 p.m. and their coverage was so awful that I had to change the channel. I was disappointed.
Comment by Goldfish — August 2, 2007 @ 6:35 pm
CNN did pretty well demo and viewer-wise from 9-11 pm.
Comment by Marty — August 2, 2007 @ 6:36 pm
It just goes to show, weather people want to admit it or not, Fox is a true news channel. And judging by the numbers, the most trusted.
Comment by Tom P — August 2, 2007 @ 6:38 pm
Bigred, even with people avoiding PZ like salmonella.. The following should fill your belly quite nicely.
-TVN-
“…and while FNC won the night from 8p-11p ET, CNN takes the 25-54 demo crown in each of the hours, from 9p-2a ET. CNN also had the most total viewers from 11p-2a ET.”
Oh, and Dobbs “worked” Hume in the all important, much desired, key demo too.
Comment by Terance — August 2, 2007 @ 6:40 pm
Terance, great job cherry picking the numbers. Hume still had 200,000 more viewers than Dobbs.
Oh, and let’s not forget these key stats:
Ratings from the 7:30 start of the disaster coverage (numbers are Live)…
7:30-11pm
FNC - 3,087,000 (955,000)
CNN - 2,226,000 (915,000)
MSNBC - 894,000 (423,000)
That’s more than 860,000 more total viewers for FNC. You were saying?
Comment by bigred — August 2, 2007 @ 6:50 pm
Bigred, what about the demo? Oh right, when ya can’t “bugle” the demo, ya “bugle” total viewers, eh? Hey, no shame in that game. I just think FNC was very lucky PZ was alienating viewers at 8pm. While I’ll freely (once again) admit Shep&Trace did a great job.. CNN “lost” at 8pm, FNC didn’t “win” because the numbers would’ve been neck&neck without the proverbial “wrench” in the spokes AKA Ms. Zahn.
Comment by Terance — August 2, 2007 @ 7:04 pm
you seem to be right Terance CNN was competitive in the hours when the story broke- infact they won most of the demo in primetime the weak spot is at 8 where Paula was anchoring. It still puzzles me how this lady can be so repelling to viewers.
Comment by Sam — August 2, 2007 @ 7:46 pm
I agree w/ terance. Obviously the Fox’s blast off was caused by the poor Paula coverage… and obviously, Fox was doing a good coverage at 8:00 pm w/out competition (MSNBC is a joke and Paula in CNN) and w/ the BOR audience.
Comment by Rodrigo — August 2, 2007 @ 7:59 pm
Amazing numbers for Fox!!!
Comment by Noelle — August 2, 2007 @ 8:39 pm
Terance, FNC won overall and in the demo. Your point is what, exactly? Oh, that’s right. CNN won the after-prime time hours when 3/4 of the nation is asleep.
Comment by bigred — August 2, 2007 @ 9:28 pm