Thursday’s Numbers…
Cable News Daily Ratings for August 2, 2007
P2+ Total Day
FNC – 1,184,000 viewers
CNN – 879,000 viewers
MSNBC – 350,000 viewers
CNBC – 182,000 viewers
HLN – 329,000 viewers
P2+ Prime Time
FNC – 1,927,000 viewers
CNN – 1,322,000 viewers
MSNBC – 567,000 viewers
CNBC – 139,000 viewers
HLN – 556,000 viewers
25-54 Total Day
FNC – 397,000 viewers
CNN –350,000 viewers
MSNBC – 157,000 viewers
CNBC – a scratch with 49,000 viewers
HLN – 125,000 viewers
25-54 Prime Time
FNC – 568,000 viewers
CNN – 491,000 viewers
MSNBC – 251,000 viewers
CNBC – a scratch with 43,000 viewers
HLN – 239,000 viewers
Morning programs P2+ (25-54)
FOX & Friends –1,156,000 viewers (423,000)
American Morning – 844,000 viewers (369,000)
MSNBC Live (7-9am) – 304,000 viewers (115,000)
Robin & Co. – 248,000 viewers (92,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,357,000 viewers (390,000)
Lou Dobbs- 1,083,000 viewers (308,000)
Tucker– 279,000 viewers (135,000)
Mad Money – 235,000 viewers (69,000)
Prime News w/ Erica Hill- 336,000 viewers (142,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,591,000 viewers (462,000)
Situation Room – 910,000 viewers (304,000)
Hardball with Chris Matthews –385,000 viewers (184,000)
On the Money – 150,000 viewers (a scratch with 25,000)
Glenn Beck –450,000 viewers (201,000)
8PM - P2+ (25-54)
O’Reilly Factor- 2,483,000 viewers (611,000)
Paula Zahn- 1,152,000 viewers (450,000)
Countdown w/ Olbermann – 727,000 viewers (251,000)
Fast Money – 129,000 viewers (a scratch with 30,000)
Nancy Grace – 692,000 viewers (297,000)
9 PM - P2+ (25-54)
Hannity & Colmes– 1,689,000 viewers (502,000)
Larry King Live – 1,476,000 viewers (510,000)
MSNBC Live w/ Abrams- 532,000 viewers (248,000)
American Greed – 161,000 viewers (a scratch with 30,000)
Glenn Beck – 459,000 viewers (213,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 1,609,000 viewers (592,000)
Anderson Cooper- 1,339,000 viewers (513,000)
MSNBC Special - 443,000 viewers (254,000)
Donny Deutsch – 128,000 viewers (70,000)
Nancy Grace – 517,000 viewers (207,000)
11 PM P2+ (25-54)
O’Reilly Factor– 1,207,000 viewers (456,000)
Anderson Cooper – 909,000 viewers (387,000)
MSNBC Special– 525,000 viewers (240,000)
Mad Money– a scratch with 83,000 viewers (a scratch with 40,000)
Showbiz Tonight – 537,000 viewers (224,000)
lets all harp on olbymann fourth place victory again u guys are pitiful. enjoy the competition and really get a life.
Comment by Leon — August 3, 2007 @ 5:55 pm
Wow! That’s the closest I’ve ever seen American Morning come to FOX & Friends! It’s pretty clear that when major stories break, people who usually don’t watch cable news or those that don’t have a particular preference end up turning to Cnn. I think it’s because it’s been around the longest and is the most established. FOX & Friends held on to their usual audience and added a couple hundred thousand more, but American Morning more than doubled their usual numbers. Kiran and John are getting it in gear!
Comment by california dreamin — August 3, 2007 @ 5:58 pm
Too bad for Paula those aren’t regular numbers. Regardless, like Nelson of the Simpsons, HA-HA! to Olby for another poor showing. 4th in the demo, heartbreaking. Nearly fourth overall. What ever will he do?
Comment by Edward Schatz — August 3, 2007 @ 6:07 pm
But right after this story’s legs runs out, CNN will be right back to where they were before. “American Morning” is a borning show. I bet Kiran wishes she was back at Fox. Or she will soon enough when she ends up like Paula.
And if Fox and Friends would ever get around to dumping Gretchen and Alyson there numbers might be back up to where they belong.
I don’t know which is more annoying??!
Comment by Sherrie — August 3, 2007 @ 6:18 pm
WTF… Tucker 279,000 viewers at 6PM and 1 million watching CNN and another million watching Fox News… Even Ericka have better numbers…
Comment by Rodrigo — August 3, 2007 @ 6:26 pm
I’ll bet you those additional viewers for “American Morning” can’t name you who the Vice President is or who the Secretary of State is at the moment.. They’ll be back to watching “Gunsmoke” and “The Munsters” on TV Land come next Monday Morning..
Comment by A.M. — August 3, 2007 @ 6:54 pm
Those CNN viewers will go back to normal viewing next week. Don’t get too excited “Cali”
Comment by Mary Snow — August 3, 2007 @ 6:56 pm
Wow, MSNBC needs help, those numbers are sad.
Comment by RJ — August 3, 2007 @ 7:09 pm
Paula Zahn did well on her final night. And the O’Reilly/Dodd debate, along with the across the board MN bridge disaster bump, pushed the O’Reilly Factor over 600,000 in the demo.
Comment by erljr — August 3, 2007 @ 7:18 pm
Cali: On the other side of the coin, with 304,000 viewers on a heavy news day, “Morning Joe,” probably reached its absolute peak.
Comment by Ira — August 3, 2007 @ 8:02 pm
Hey mary i bet you were one of those million watching cnn. Too bad no one close to ya works there anymore!
Comment by Me — August 3, 2007 @ 10:18 pm
It’s kinda sad that despite the breaking news, Morning Shmoe could barely eek by Robin and Co. Luckily Paula got a nice send-off though.
Comment by Anonymous — August 4, 2007 @ 1:11 pm