Following up on this from last week, TVNewser has some more information to put this list into context and as well as some commentary from the ubiquitous “MSNBC insider”…

This grid highlights MSNBC’s top 25 programs for July, but it also includes Saturday & Sunday. MSNBC’s win over CNN in sales prime for the fourth week in a row, is for programs which air Monday-Friday.

Isn’t that the sort of detail that should have been included when this was originally put out?

MSNBC has achieved ratings victory for the month of July over CNN in the adult demographic during sales prime (7:00 pm to 2:00 am ET),

I don’t see anything about M-Fr there. Obviously it is M-Fr…I’m just saying it would have prevented a lot of confusion about that list if that info had been there to begin with.

UPDATE: To clear up this already confusing issue, another MSNBC insider contacted ICN to say that the network won it M-Sun and not M-Fr as the TVNewser article claimed. And I see that the TVN article now omits the M-Fr asterisk as well. Which makes everything written above this pretty much inoperative.

Speaking of the Sales Prime win, this deserves some comment…(highlighting is mine)

a CNN insider adds: “Last year, viewers ignored MSNBC while CNN experienced enormous growth for Anderson Cooper’s international coverage of the conflict in Lebanon. This is not an isolated phenomenon. Any claim about July is already old news considering CNN has an 82% lead over MSNBC in the demo at 11p since the Minnesota bridge collapse.”

Old news? MSNBC’s victory over CNN in Sales Prime for the first time in six years is old news because CNN has an 82% lead over the network for one hour of primetime over two days? I don’t think so. If CNN goes on to put out several months of Sales Prime victories over MSNBC in the Demo in the coming months, then yeah…it’s old news. Until then, it’s not.