Inside Cable News

August 6, 2007

MSNBC/NYT/The Post balancing act…

The Washington Post’s Howard Kurtz writes about the new relationship between NBC and the Times and has NBC reaction.

Despite the long relationship, NBC now wants to see other people. The network said last week it will start sharing political content with the New York Times and featuring Times correspondents on air, while still collaborating with The Post.

“It’s smart and good for us to try to get our journalism into all those media and all those platforms,” says Mark Lukasiewicz, NBC’s vice president for digital media. “It’s not just television anymore. TV is a big piece of it. But online is huge.” Plus, he says, “when Times reporters break national news, we have first access to them on television.”

Ultimately though, Kurtz ends up tossing an air ball with this piece. He plainly hints at with the “see other people” crack what this means for the Post relationship with NBC, even if based solely on the benchmark of appearances, but does not get Post reaction to this story (or even a “unavailable for comment” note). And it’s the paper he writes for!

Filed under: Cable News, MSNBC - Spud

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