The LA Times’ David Ehrenstein writes about the possibility of Anderson Cooper getting his own cologne.

In June, deliciously disreputable tabloid gossipeuse Janet Charlton scooped the known universe with the news that designer, decorator and fashionista at large Tom Ford was hot to create a new cologne for the “Anderson Cooper 360″ host and Sesame Street “special correspondent.”

Initially Cooper turned him down, but Mom (that’s Gloria Vanderbilt to you) thinks it’s a swell idea. And being the Marie Curie of celebrity product placement, she certainly knows what she’s talking about. So Cooper is reportedly going to give it some thought.

And he should. Not just because the cyber-faithful of his most popular online fan club “Gunmetal Grey” (http://members.tripod.com/~Ringa/) have modestly declared him “a God among men,” but millions of people who don’t even know that his Welsh springer spaniel is named Molly want to sniff a whiff of his je ne sais quoi.

More important, an atomizer ofAnderson Cooper might well give his ailing profession a much-needed spritz in the arm.