August Numbers: CNN…
CNN is noting its August ratings…
August 2007 is CNN’s Best Month Since September 2005 in M-Su Prime
God’s Warriors Wins Prime Demo Every Night It Airs
Anderson Cooper 360 10p Hour has Best Delivery since Launch in Both P2+ and P25-54
Larry King Live at 9p Has Best Delivery since September 2005 in P2+
CNN Reaches 13.5 Million More Viewers than FNC in August
HLN’s Robin & Co. Beats MSNBC’s Morning Joe in Both Total Viewers and Demo in August
Headline News from 9-11p Posts Double Digit Gains in Both P2+ and P25-54
In August, viewers turned to CNN for the breaking news and signature programming, giving the network its best M-Su Prime for the month since Hurricane Katrina in September 2005.
CNN’s unprecedented three-part documentary series God’s Warriors eclipsed the competition every night it aired from 9-11p.
This month Anderson Cooper 360 at 10p had its best deliveries in both P2+ and P25-54 since its time-period launch in November 2005 and Larry King Live at 9p posted its best delivery this month in P2+ since September 2005.
In August, CNN had its greatest reach this year, posting its largest P2+ reach advantage over second-place FNC in four years (September 2003). CNN is watched by more people, on more platforms and in more places than any other network.
P2+
CNN 71,313,000 (23% advantage over FNC)
FNC 57,783,000
MSNBC 52,875,000
HLN 52,650,000P25-54
CNN 33,728,000
FNC 25,783,000
MSNBC 25,577,000
HLN 25,018,000Headline News’ signature programs Glenn Beck, Nancy Grace and Showbiz Tonight posted double-digit gains in P2+ and P25-54 in August from 9-11pm.
9p Glenn Beck up 17% in P2+ (343k vs. 294k) and up 18% in P25-54 (119k vs. 101k)
10p Nancy Grace up 21% in P2+ (388k vs. 320k) and up 28% in P25-54 (166k vs. 130k)
11p Showbiz Tonight up 38% in P2+ (331k vs. 240k) and up 27% in P25-54 (142k vs.112k)
Could someone explain to me how CNN gets these numbers. I have been looking at the numbers daily and other than their God’s Warriors series,and one or two night that Larry King had special guest, FOX beats them in total viewer? What am I missing?
Comment by Sam — August 28, 2007 @ 6:54 pm
Anderson Cooper should get more airtime. That would help the ratings.
Comment by Hillswill — August 28, 2007 @ 7:55 pm
Okay Sam. FNC has never topped CNN in total viewers. FNC viewers simply watch longer. For instance, if CNN has 12 viewers watching for five minutes each in a particular hour, and FNC has one viewer watching in that same hour, they both have a single ratings point.
FNC usually wins in the ratings. CNN usually wins in total viewers. But when there’s breaking news (Katrina, mine collapse, bridge collapse) or a special like God’s Warriors, CNN viewers watch longer, and CNN usually tops FNC in the ratings.
Now among those of us who understand this, FNC fans think CNN fans have short attention spans, and CNN fans think FNC fans are zombies. You can make up your own mind about that.
Comment by erljr — August 28, 2007 @ 7:57 pm
FNC fans think CNN fans have short attention spans, and CNN fans think FNC fans are zombies.
*snort* Thanks, erljr. I needed that.
Comment by Arthur — August 28, 2007 @ 8:22 pm
CNN is watched by more people, on more platforms and in more places than any other network.
Sam: The magic word is platforms which these days includes the web site, cell phones and worldwide audience etc. Everything AND the kitchen sink!
Wonder if his bosses will give Jon Klein a big raise based on all those platforms!
Comment by Ira — August 28, 2007 @ 8:26 pm
CNN is the place where cable tv news watchers go to first when news happens. That is never going to change.
Comment by TT — August 29, 2007 @ 6:42 am
Untrue TT. CNN viewers just lengthen their attention spans when news happens. No one changes the channel; they stick with their loyalties.
Comment by erljr — August 29, 2007 @ 8:50 am
People who don’t normally watch cable news on regular basis do watch when big breaking news happens and for many people CNN is the one they go to for these stories.
Comment by myview — August 29, 2007 @ 9:55 am
myview - read TT’s post: “CNN is the place where CABLE TV NEWS WATCHERS go to first when news happens.”
That is what I was responding to.
Comment by erljr — August 29, 2007 @ 10:14 am
erljr:I wasn’t responding to your post but simply adding my own thoughts to this thread.
Comment by myview — August 29, 2007 @ 11:40 am
Take Wolf Blitzer off the air or at least limit his 99 hours a day of time on the air. I hear his voice and flip the channel!
Comment by Alison — August 29, 2007 @ 3:10 pm
When news breaks, I go to MSNBC. I don’t trust Fox and CNN is boring. Dan Abrams is right that CNN puts you to sleep.
I watch FNC to see what the other side is saying… but I don’t like them.
Comment by ooJSMoo — September 2, 2007 @ 4:59 pm
FNC calls itself fair and balanced. They are just right-wing propaganda. Does anyone ever notice they are ALWAYS doing a negative piece on Hillary Clinton?? They always dig up some story about her. But they never do a negative piece on say Rudy or Mitt Romney (who they secretly love). People wake up and smell the bias!! LOL
Comment by Mikey — October 2, 2007 @ 3:41 am
FNC calls itself fair and balanced. They are just right-wing propaganda. Does anyone ever notice they are ALWAYS doing a negative piece on Hillary Clinton?? They always dig up some story about her. But they never do a negative piece on say Rudy or Mitt Romney (who they secretly love). People wake up and smell the bias!! LOL
Comment by Mikey — October 2, 2007 @ 3:42 am