Premature prognostications…
TVNewser writes that Countdown came close to beating The O’Reilly Factor last night and broke out quarter hour numbers as evidence. I’m not convinced of the persuasiveness of this entry. Using quarter hours as a benchmark seems like shaky methodology to me at best. O’Reilly still won the hour so it really doesn’t matter what Countdown did for select 15 minute segments, does it?
And this really doesn’t change anything. The Factor continues to regularly beat Countdown in The Demo. TVNewser paints the Demo battle as getting closer, but the data is inconclusive at best. Countdown may be having a good week but it’s still just one week. Ratings trends need to be measured in the long term. Only time will tell whether Countdown is on the upswing vs. The Factor or this is just a temporary blip on the ratings radar. I would be interested in seeing a chart with long term Live+SD data (TVN uses Live+SD so that’s why I refer to it) for the two programs to accurately gauge what’s going on with the Live+SD ratings for the two programs.

CNN’s Suzanne Malveux, travelling with the President, reported on American Morning regarding a terse exchange between President Bush and South Korea’s President. Transcript follows…
