Thursday’s Numbers…
CNBC’s On the Money, Fast Money and Donny Deutsch all scratched in the Demo…
Cable News Daily Live Ratings for September 6, 2007
P2+ Total Day
FNC – 888,000 viewers
CNN – 530,000 viewers
MSNBC – 284,000 viewers
CNBC – 200,000 viewers
HLN – 221,000 viewers
P2+ Prime Time
FNC – 1,711,000 viewers
CNN – 771,000 viewers
MSNBC – 551,000 viewers
CNBC – 158,000 viewers
HLN – 481,000 viewers
25-54 Total Day
FNC – 239,000 viewers
CNN – 180,000 viewers
MSNBC – 116,000 viewers
CNBC – 64,000 viewers
HLN – 95,000 viewers
25-54 Prime Time
FNC – 378,000 viewers
CNN – 246,000 viewers
MSNBC – 209,000 viewers
CNBC – 46,000 viewers
HLN – 174,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 843,000 viewers (285,000)
American Morning – 419,000 viewers (156,000)
MSNBC Live (7-9am) – 214,500 viewers (68,000)
Robin & Co. – 180,000 viewers (73,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,274,000 viewers (241,000)
Lou Dobbs- 987,000 viewers (255,000)
Tucker– 255,000 viewers (72,000)
Mad Money – 198,000 viewers (80,000)
Prime News w/ Erica Hill- 130,000 viewers (55,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,329,000 viewers (229,000)
Situation Room – 701,000 viewers (191,000)
Hardball– 448,000 viewers (167,000)
On the Money – 156,000 viewers (a scratch with 46,000)
Glenn Beck –196,000 viewers (60,000)
8PM - P2+ (25-54)
O’Reilly Factor- 2,203,000 viewers (378,000)
Out in the Open – 612,000 viewers (186,000)
Countdown w/ Olbermann – 790,000 viewers (288,000)
Fast Money –138,000 viewers (a scratch with 34,000)
Nancy Grace – 480,000 viewers (97,000)
9 PM - P2+ (25-54)
Hannity & Colmes– 1,627,000 viewers (371,000)
Larry King Live – 890,000 viewers (250,000)
Live W/ Dan Abrams- 410,000 viewers (131,000)
American Greed- 203,000 viewers (68,000)
Glenn Beck – 448,000 viewers (142,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 1,304,000 viewers (384,000)
Anderson Cooper- 810,000 viewers (301,000)
MSNBC Special- 454,000 viewers (210,000)
Donny Deutsch –131,000 viewers (a scratch with 37,000)
Nancy Grace – 515,000 viewers (283,000)
11 PM P2+ (25-54)
O’Reilly Factor– 1,139,000 viewers (437,000)
Anderson Cooper – 603,000 viewers (277,000)
MSNBC Special– 456,000 viewers (207,000)
Mad Money– a scratch with 120,000 viewers (62,000)
Showbiz Tonight – 346,000 viewers (185,000)
It pains me to say it, but that’s another good night for Olbermann, but not NEARLY as good as TVN shows it *gasp*
Comment by Anonymous — September 7, 2007 @ 8:19 pm
as i just posted on another story
if MSNBC wants good ratings, first off 30 Rock should simulcast the today show on MSNBC and NBC local instead of Morning Joe, move Joe to 6ET, and move tucker to the 9ET slot and get rid of Abrams, and continue with your stupid doc block
Comment by Aaron — September 7, 2007 @ 8:20 pm
lou dobbs doing good these days beating hume in the demo.
Comment by Me — September 7, 2007 @ 9:08 pm
No surprise that not including the DVR numbers barely hits BOR as even in the demo the vast majority of his viewers are at the very, very high end of that demo and are far less likely to use a tech like DVR lmao.
Countdown having a much younger audience takes a much bigger hit from it, I wish the demo was broken down a bit more like.
(25 to 39) (40 to 54)
I bet we’d see BOR getting crushed in a 25-39 category.
And for those curious here’s the DVR demo numbers :)
BOR= 396
Countdown= 377
Comment by BOB — September 7, 2007 @ 9:27 pm
KO is facing Rick Sanchez. Not much of a fight. Lets see what the ratings are when CNN gets a regular host. They need a strong host to get thei ratings up.
Comment by Alix — September 7, 2007 @ 9:39 pm
i just noticed dobbs with as many in the demo as tucker total
Comment by Aaron — September 7, 2007 @ 10:46 pm
BOB, a DVR is hardly a high tech item. I’m no genius, and it took me about 15 seconds to figure the thing out.
Comment by Missy — September 8, 2007 @ 8:55 am
No surprise that not including the DVR numbers barely hits BOR as even in the demo the vast majority of his viewers are at the very, very high end of that demo and are far less likely to use a tech like DVR lmao.
Comment by BOB — September 7, 2007 @ 9:27 pm
Evidence… or just made up?
Comment by ImNotBlue — September 8, 2007 @ 9:40 am
Agree w/ #5. It’s basically Olby vs BOR right now. CNN is drifting in the ocean, and Nancy doesn’t have any hot white girls missing this month.
#7: Don’t think it’s the difficulty of figuring out the DVR, it’s the prevalence of it amongst the “older set”.
Comment by jpq1999 — September 8, 2007 @ 9:52 am
Olbermann having higher ratings with a DVR is a bad thing as it makes the ads sold in that hour less likely to be viewed… more people watch O’Reilly live than through their DVR, which means the ads are being seen, not fast forwarded which means they are more valuable.
MSNBC is employing every tactic they can to get their numbers up just because they want the prestige to say they beat CNN/FOX… but when it comes down to it, inflating numbers with weird demos and DVR data is only going to hurt them when people who buy ad time see that the people are using DVR’s and probably not watching the commercials.
Comment by Nobody — September 8, 2007 @ 10:10 am
Nobody, excellent point. One of the benefits of DVR (or even VCR, for that matter) is zipping by the commercials. And the ad people should be aghast that people are doing so, to the extent that you’d think they’d want any recording devices banned (or at least shunned)!
Comment by Missy — September 8, 2007 @ 11:01 am
As an old person, I need my DVR for bathroom breaks and catch up by skipping commercials. Fox rox.
Comment by Calvin — September 10, 2007 @ 4:21 pm