The New York Times’ Abby Ellin has a profile of CNBC’s Dylan Ratigan. I expect this will be the first of many profile pieces of CNBC talent in the media as the network seeks to raise its profile ahead of the launch of Fox Business Network…
If Jim Cramer and Donny Deutsch stand for the voices of business success on CNBC, imparting years of experience to the stock-tip-hungry masses, Mr. Ratigan represents young Wall Street in the eyes of the network.
“The guy in the Porsche in the left lane going fast, that’s who Dylan is — the engine that powers it all,” said Jonathan Wald, a senior vice president of business news at CNBC. “He does appeal to women, not in a frat boy way, but he’s an attractive guy who smells of success.” (He does drive a Porsche.)
That the stock market itself has not smelled much like success in recent weeks hasn’t dampened the appetite for business news. Quite the contrary: viewers anxious about their portfolios have helped raise CNBC’s business-day lineup to its best August ratings in five years; the top-rated weekday program was Mr. Ratigan’s “Call,” averaging 114,000 viewers ages 25 to 54.
Mr. Ratigan sees it as his mission to inject virility into cable. There are exceptions, he said, like Mr. Cramer and CNN’s Jack Cafferty, “but as a general cultural phenomenon, political correctness and gender-neutral hypersensitivity has become so pervasive that it has made the landscape in American TV cable bland, predictable and uninteresting.”