MSNBC moves channel positions on Time Warner cable in New York: Update…
Broadcasting & Cable’s Anne Becker and John Hemingway write about the MSNBC channel move on Time Warner cable in NYC…
Exact channel placement is actually of diminishing value to cable networks right now, as more viewers navigate to channels by scrolling through sophisticated on-screen displays, rather than simply clicking up the dial channel-by-channel.
“I think in this day and age, being lower or higher isn’t as important as the neighborhood,” said Henry Schleiff, president and CEO of Crown Media Holdings, parent of Hallmark Channel. Hallmark recently negotiated to be moved from channel 107 to channel 84 on Time Warner, placing it close to Turner Classic Movies, TV Land and HBO. “It is very important to be around networks like yours,” Schleiff added.
Only makes sense for the ‘LIKE’ channels to be grouped together. On my cable system that’s how it’s done. But it could have a downside as it would allow the channel clicker to be able to tune away from a particular channel faster and go to another ‘LIKE’ channel.
Comment by Me — September 8, 2007 @ 4:11 pm
If you’re #1, it makes sense to be with “like” channels. If you’re in last place, it does not.
Comment by erljr — September 8, 2007 @ 9:47 pm
I think it’s the other way around.
Comment by bbb — September 9, 2007 @ 12:16 am
By moving MSNBC to channel 14 they are now near A&E, Discovery Channel, and The History Channel. I wonder if MSNBC is planning to dump all live programming and with documentaries? Also, the TimeWarner Cable NYC channel lineup is one of the worst lineups I have ever seen. There are no “groups” of channels, and it just seems like they have random channels all over the place… CNN is channel 10, then CW11, Lifetime (12), then PBS (13), then MSNBC (14).. FOX News is 46, next to Comedy Central and MTV, etc… there is not much “grouping” going on…
Someone should look into DirecTV… CNN is channel 202, but FOX and MSNBC are up in the 300s… I wonder if CNN paid DirecTV to be one of the first channels after all the PPV/How To channels? It’s been like that for as long as I can remember… but I wonder why they don’t move it?
Comment by Nobody — September 9, 2007 @ 1:07 am