Scarborough on Countdown Demo “win”…
Quo Vadimus has the video from this morning’s Morning Joe where Joe Scarborough talks about Keith Olbermann beating Bill O’Reilly in the Demo according to Live+SD ratings. On a related note, I hope to have a post up later on today with new information on the Live vs. Live+SD ratings issue.
As CBSNews.com’s Matthew Felling speculated on Morning Joe this morning, perhaps Olbermann’s move to NBC is paying dividends by exposing sports fans, who remember Olbermann from his SportsCenter days and are now checking out his cable news program.
To be fair, though, the Morning Joe team made it seem as if Olbermann had more viewers than O’Reilly overall, which he did not, but as Olbermann pointed out himself on Friday, all that he cares about (and all anyone should care about) are the demographic ratings.
Am I missing something - Friday Keith got his rear kicked to the curb. Joe should keep his mouth shut anyway with his pathetic ratings
8PM - P2+ (25-54)
O’Reilly Factor- 1,692,000 viewers (313,000)
Out in the Open – 701,000 viewers (213,000)
Countdown w/ Olbermann – 441,000 viewers (129,000)
Fast Money – 188,000 viewers (78,000)
Nancy Grace – 532,000 viewers (149,000)
Comment by moonbeam — September 11, 2007 @ 10:47 am
MSNBC & Olbermann celebrating a “non win” like this is like celebrating you lost a hockey game but scored more goals in the 2nd period than the other team.
Hey if Olbrmann gets it and sustains it so be it…but I doubt he can hold it.
Comment by 186 — September 11, 2007 @ 10:51 am
Spud you say some stupid things but the “all anyone should care about is the demo rating” is nuts. That is a concern from advertisers and not the general public. You have your head so far up Osama Bin Olbermann’s butt it’s not even funny anymore.
Comment by Rob — September 11, 2007 @ 11:16 am
#1 moonbeam, yes you are missing a lot. That # does not include dvr. Here is the #’s with dvr and yes you can say that its dvr but when was the last time KO came this close to BOR?
The Scoreboard: Friday, Sept. 7
5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Gibson: Hume: Shep: O’Reilly: H&C: Greta: O’Reilly:
134 184 195 324 283 280 295
CNN Blitzer: Dobbs: Blitzer: OutOpen: King: Cooper: Cooper:
172 195 172 231 300 233 268
MSNBC Hardball: Tucker: Hardball: Countdo.: Investig.: Investig.: Investig:
137 106 158 365 184 238 305
HLN Prime: Prime: Beck: Grace: Beck: Grace: Showbiz:
74 81 120 249 92 145 114
Comment by John — September 11, 2007 @ 11:17 am
Rob… reading is fundamental. That was a quote from the website linked at the top of the post. Spud didn’t say it, Quo Vadimus did.
Now apologies.
Comment by ImNotBlue — September 11, 2007 @ 11:26 am
People who record on DVR don’t actually watch the shows so that number is useless. I tape Letterman every night and never watch it. The ladies at my health club were all talking about how they record stuff but never watch either. 176977
Comment by moonbeam — September 11, 2007 @ 11:29 am
So now Joe is the mascot for that crapulous Olberman. Wow! What a pathetic fall from grace for Joe to now be carrying ther pail for KO.
Scarborough never has attracted viewers, and is now trying to do so with his ridiculous claim. He needs to vanish - nothing to see he can offer to his paltry audience.
Comment by RGL — September 11, 2007 @ 11:42 am
ImNotBlue - You are partially right. Yes, the quote was from my story, but it wasn’t my opinion, it was what Keith Olbermann said on his broadcast on Friday, which the story says is where the quote is from.
As for DVR, there may be a lot of people who don’t end up watching what is on their DVR, but there are a lot of people who do. I record Morning Joe each morning and watch the portions I miss in the evenings. I almost always skip through the commercials though. Most everything on my DVR is eventually watched at some point.
Comment by Scott Warheit — September 11, 2007 @ 11:45 am
Moonbeam, that is such a dumb statement. So you are meaning to tell me that everybody who has a DVR and records a show doesnt watch it? That is such an idiotic statement. What is the point of having the DVR then! Thanks for the generalization, but I can tell you that when I DVR a show, I watch it.
Comment by randy — September 11, 2007 @ 11:46 am
Again Moonbeam, are you really that pathetic? Your data is from August 10th. Im guessing that was just an oversight on your part.
Comment by randy — September 11, 2007 @ 11:49 am
I wish MSNBC would stop calling Joe a republican or even a conservative. He sits by taking I assume a large check, while Olbermann demeans and lies about the President, republicans and conservatives. He says nothing and attacks fox, shameful.
Comment by CompMike — September 11, 2007 @ 12:14 pm
Just so I have MSNBC/Olbermann’s strategy right…. the only number they care about is in the demo, presumably because that’s what advertisers use.
However, they’re using the DVR ratings to claim their “victory”. Everyone knows people who DVR programs fast forward over the commercials. That’s why advertisers have NOT bought into the Live plus DVR ratings yet.
According to the live ratings, O’Reilly still wins in the demo. He still gets double or triple in the overall numbers. Tell me, again, how is this a victory for KO?
Comment by bigred — September 11, 2007 @ 12:23 pm
Exactly my point, bigred. DVR ratings mean very little in the grand scheme but MSNBC is so desperate for any good news, they’re grasping at straws. Can’t blame them really.
Comment by moonbeam — September 11, 2007 @ 12:27 pm
I wish MSNBC would stop calling Joe a republican or even a conservative. He sits by taking I assume a large check, while Olbermann demeans and lies about the President, republicans and conservatives. He says nothing and attacks fox, shameful.
Comment by CompMike — September 11, 2007 @ 12:14 pm
Once a Republican, always a Republican, according to the media. However, once a Democrat… well, then you can become anything else you want. Just ask Joe Lieberman.
Comment by ImNotBlue — September 11, 2007 @ 12:29 pm
Ditto on the DVR/commercial comments. Why would advertisers covet DVR users, when, as you’ve mentioned above, people zip right by their commercials? Logic escapes me on this.
Scarborough was truly disingeuous to his audience this morning by neglecting to mention that Keith’s “gain” over O’Reilly occured because of a very specific metric. He failed to mention that O’Reilly’s 8 p.m. showing beat Countdown by a total of a MILLION viewers! I don’t know whether Joe’s currently a conservative, liberal or somewhere in between, but in my view, he is just someone not to be trusted (or watched).
Comment by Missy — September 11, 2007 @ 12:49 pm
Now the demo is important again? A few months ago, when KO was close in the overall, his supporters were saying that was important. Now it’s back to one day in THE DEMO. And that uses the dubious TVN (an openly pro-KO site) and the DVR numbers. WHen KO falls back to the pack, what will come next? The YouTube meme again?
Comment by eddiebear — September 11, 2007 @ 1:04 pm
Missy, they don’t trust Joe at all in Florida where he used to be a Congressman. When asked by the GOP to run against Senator Bill Nelson in 2006, he had to back out after Katherine Harris’ supporters threatened to expose some unsavory things about him. A lot of Floridians consider him as a hypocrite.
Comment by RGL — September 11, 2007 @ 2:17 pm
Joe better suck up to Keith because Keith is very powerful - I remember he took partial credit for Imus’ firing. I watched some of Abrams last night and he’s looking very, very comfortable in that 9pm slot so Joe better pick it up in the AM. Why won’t anyone say what happenend to Ridley? I don’t follow the show enough to figure it out. Scott, you must know since you actually record Morning Joe and replay it not to miss a thing.
Comment by moonbeam — September 11, 2007 @ 2:19 pm