Rupert Murdoch talks about FBN and the WSJ…
New York Magazine’s Lloyd Grove writes about Rupert Murdoch’s comments at the Communicopia Conference…
Murdoch said that even though CNBC has a cross-branding agreement with the Journal for another four years, “it only applies to business journalism,” and the Fox Business Channel, scheduled to launch October 15, will make ample use of the WSJ brand “in politics, international affairs, and lifestyle” journalism. “The Fox Business Channel will be as different from CNBC as the Fox News Channel is from CNN,” Murdoch predicted. “CNBC is a business channel for Wall Street. We will be a business channel for Main Street.” CNBC was launched by News Corp. exec Roger Ailes, who’s overseeing the start of the new Fox channel, “and it’s the same as when Roger Ailes left it and he came to me” a decade ago.
