Thursday’s Numbers…
Cable News Daily Ratings for September 20, 2007
P2+ Total Day
FNC – 943,000 viewers
CNN – 625,000 viewers
MSNBC – 280,000 viewers
CNBC – 222,000 viewers
HLN – 278,000 viewers
P2+ Prime Time
FNC – 1,755,000 viewers
CNN – 1,322,000 viewers
MSNBC – 549,000 viewers
CNBC – 280,000 viewers
HLN – 509,000 viewers
25-54 Total Day
FNC – 267,000 viewers
CNN – 224,000 viewers
MSNBC – 96,000 viewers
CNBC – 76,000 viewers
HLN – 120,000 viewers
25-54 Prime Time
FNC – 414,000 viewers
CNN – 462,000 viewers
MSNBC – 191,000 viewers
CNBC – 136,000 viewers
HLN – 170,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 1,084,000 viewers (401,000)
American Morning- 412,000 viewers (133,000)
MSNBC Live (7-9am) – 174,000 viewers (50,000)
Robin & Co. – 236,000 viewers (126,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,183,000 viewers (213,000)
Lou Dobbs- 784,000 viewers (223,000)
Tucker Carlson- 264,000 viewers (67,000)
Mad Money – 148,000 viewers (a scratch with 44,000)
Prime News w/ Erica Hill- 327,000 viewers (117,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,396,000 viewers (313,000)
Situation Room – 725,000 viewers (283,000)
Hardball– 471,000 viewers (127,000)
On the Money – 150,000 viewers (55,000)
Glenn Beck – 368,000 viewers (137,000)
8PM - P2+ (25-54)
O’Reilly Factor- 2,359,000 viewers (438,000) LSD: 2,384,000 viewers (457,000)
CNN Special Investigations Unit – 1,370,000 viewers (552,000) LSD: 1,402,000 viewers (577,000)
Countdown w/ Olbermann –706,000 viewers (231,000) LSD: 794,000 viewers (293,000)
Fast Money –162,000 viewers (68,000) LSD: 169,000 viewers (76,000)
Nancy Grace – 592,000 viewers (169,000) LSD: 595,000 viewers (172,000)
9 PM - P2+ (25-54)
Hannity & Colmes- 1,539,000 viewers (415,000)
Larry King Live- 1,635,000 viewers (493,000)
MSNBC Live w/ Dan Abrams- 407,000 viewers (144,000)
Deal or No Deal- 448,000 viewers (208,000)
Glenn Beck – 482,000 viewers (134,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 1,367,000 viewers (391,000)
Anderson Cooper- 960,000 viewers (339,000)
MSNBC Special- 533,000 viewers (199,000)
Donny Deutsch- 229,000 viewers (131,000)
Nancy Grace – 455,000 viewers (207,000)
11 PM P2+ (25-54)
O’Reilly Factor- 1,054,000 viewers (406,000)
Anderson Cooper – 613,000 viewers (265,000)
MSNBC Special– 404,000 viewers (145,000)
Mad Money– a scratch with 90,000 viewers (a scratch with 38,000)
Showbiz Tonight – 350,000 viewers (158,000)



My goodness, Mourning Joe keeps sinking lower…even with Willie Giest!
It will be interesting to see Olbermann’s numbers again after the SNF bump…his special comment thursday numbers seem about average or seem to leveling off some. I think he is going to repeat the special comment today, so maybe he’ll have a good Friday.
One thing, people do want news (at least the demo folks), CNN did very well with the Jena 6 coverage.
Comment by Obama in 08! — September 21, 2007 @ 7:23 pm
From my view it looks like Kitty Pilgrim lambasted Brit Hume in the coveted demo, eh.
Comment by Terance — September 21, 2007 @ 7:29 pm
It wasn’t O’Reilly or Olbermann who won the “demo” on Thursday, but CNN’s Special Investigations! And it came in second place, with Keith in third.
Is this Caffety’s program? If not, what was the subject of the investigation?
Comment by Missy — September 21, 2007 @ 7:29 pm
I should have said “Special Investigations” came in second, with Keith in third, in total viewers.
Comment by Missy — September 21, 2007 @ 7:32 pm
Missy, it was Jena 6 with Kyra. But, I’m not interested in that story and didn’t watch.
Comment by Terance — September 21, 2007 @ 7:34 pm
Wow welcome back Olbermann…to 3rd place!
Comment by Anonymous — September 21, 2007 @ 7:35 pm
Oh anonymous and your stupid posts.
Comment by randy — September 21, 2007 @ 7:39 pm
I’d be upset at your comment, randy…but I’ve read your posts here before and I don’t think anyone would be rushing to label them as “smart”…
Comment by Anonymous — September 21, 2007 @ 7:51 pm
It was Jena Six and I am as interested in that story as many white americans are interested in OJ. It is probably tribal on all of our parts but I know they probably had a huge black viewership. A lot of the black entertainment and political bloggers I visit have been linking to CNN for coverage of this story and I am sure the Lou Dobbs Glenn Beck hater network noticed that there are “other” americans out there interested in something other than OJ or Britney.
I thought Kyra Phillips was going to be biased b/c she seems more conservative but she actually did a great job of presenting BOTH sides and she was fair. In an age where everyone has an opinion and think you want to know it she she stuck to the facts and presented a balanced report… great job!!
Comment by Melinda — September 21, 2007 @ 8:06 pm
randy… his comment may be snarky… but it isn’t wrong, is it?
Comment by ImNotBlue — September 21, 2007 @ 8:43 pm
Randy, 3rd place. I guess the ‘Purple Power Tie’ didn’t work.
Comment by puck — September 21, 2007 @ 9:28 pm
I’m pleased that Keith Olbermann is one of the only ones who doesn’t bow to ratings pressure and do wall to wall coverage of things like the OJ or the Jena 6 stories. I had A Cooper on the other night and I believe the entire 60 minutes was about OJ.
Comment by Mike — September 21, 2007 @ 9:32 pm
Mike, please do not include OJ with Jena 6. The two are in completely different. The second one is so much more important than the other.
Technically his answer is right Inb, but it still doesnt dismiss the stupidity of the statement.
Comment by randy — September 21, 2007 @ 10:03 pm
How is it stupid? It’s snarky… but I still don’t see stupid.
Comment by ImNotBlue — September 21, 2007 @ 10:14 pm
mourning joe’s numbers are erratic…up/down..up/down..up/down. this demonstrates he doesn’t have a loyal audience. when imus returns mj’s numbers will, permanently, be in the toilet..where they belong. he’s a terrible interviewer, and he’s humorless.
Comment by cas — September 22, 2007 @ 7:08 am
I enjoyed Willie on MJ this week until Mika opened her mouth and ruined the show as usual. That new guy on there adds nothing either.
Comment by moonbeam — September 22, 2007 @ 6:55 pm
96k Thurs for Olberman? they should drop him.
Comment by Pat — September 23, 2007 @ 11:41 am
When you look at listener numbers, if correct, you can see why any of the CNBC personalities would like to jump to FNC. It would triple their audience….Fox has been growing like a weed and they definitely have the money for both “honeys”.
Comment by tattletale — September 24, 2007 @ 8:57 am