Friday’s Numbers…
CNBC’s Fast Money scratched in Total Viewers. Mad Money scratched in the Demo. On the Money scratched in both Total Viewers and The Demo.
Cable News Daily Ratings for September 21, 2007
P2+ Total Day
FNC – 791,000 viewers
CNN – 535,000 viewers
MSNBC – 307,000 viewers
CNBC – 205,000 viewers
HLN – 284,000 viewers
P2+ Prime Time
FNC – 1,407,000 viewers
CNN – 922,000 viewers
MSNBC – 544,000 viewers
CNBC – 123,000 viewers
HLN – 387,000 viewers
25-54 Total Day
FNC – 235,000 viewers
CNN – 178,000 viewers
MSNBC – 133,000 viewers
CNBC – 72,000 viewers
HLN – 109,000 viewers
25-54 Prime Time
FNC – 383,000 viewers
CNN – 271,000 viewers
MSNBC – 251,000 viewers
CNBC – 68,000 viewers
HLN – 106,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 891,000 viewers (304,000)
American Morning- 374,000 viewers (139,000)
MSNBC Live (7-9am) – 187,000 viewers (49,000)
Robin & Co. – 303,000 viewers (132,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 906,000 viewers (222,000)
Lou Dobbs- 790,000 viewers (141,000)
Tucker Carlson- 280,000 viewers (93,000)
Mad Money- 176,000 viewers (a scratch with 33,000)
Prime News- 226,000 viewers (105,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 984,000 viewers (250,000)
CNN Special Investigation Unit – 664,000 viewers (226,000)
Hardball– 415,000 viewers (111,000)
On the Money – a scratch with 88,000 viewers (a scratch with 12,000)
Glenn Beck – 308,000 viewers (158,000)
8PM - P2+ (25-54)
O’Reilly Factor- 1,978,000 viewers (433,000) LSD: 1,998,000 viewers (444,000)
Out in the Open – 750,000 viewers (255,000) LSD: 762,000 viewers (266,000)
Countdown w/ Olbermann- 675,000 viewers (286,000) LSD: 742,000 viewers (289,000)
Fast Money- a scratch with 106,000 viewers (61,000) LSD: a scratch with 106,000 viewers (61,000)
Nancy Grace – 499,000 viewers (140,000) LSD: 508,000 viewers (147,000)
9 PM - P2+ (25-54)
Hannity & Colmes- 1,295,000 viewers (383,000)
Larry King Live- 1,389,000 viewers (378,000)
MSNBC Investigates- 407,000 viewers (209,000)
Against the Tide- a scratch with 115,000 viewers (60,000)
Glenn Beck – 324,000 viewers (100,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 947,000 viewers (335,000)
Anderson Cooper- 628,000 viewers (180,000)
MSNBC Investigates- 549,000 viewers (293,000)
Donny Deutsch- 147,000 viewers (85,000)
Nancy Grace – 338,000 viewers (77,000)
11 PM P2+ (25-54)
O’Reilly Factor- 954,000 viewers (352,000)
Anderson Cooper – 420,000 viewers (205,000)
MSNBC Investigates– 513,000 viewers (286,000)
Mad Money– a scratch with 109,000 viewers (70,000)
Showbiz Tonight – 424,000 viewers (113,000)
Mr. Sanchez did quite well Friday night…he was able to build on his lead-in and he beat Olbermann in the total viewer figure (demo was relatively close).
I’m also not surprised how much AC360 dropped from Larry King…Soledad spent the first 20-25 minutes talking about some really boring topic (instead of OJ lol)
Comment by Anonymous — September 24, 2007 @ 7:21 pm
Larry King didn’t talk about OJ on Friday. It was Joy Behar for the full hour.
Comment by RJ — September 24, 2007 @ 7:36 pm
Mad Money and Fast Money are very helpful, but many of us just get e-mail from these programs (or their viewers) summarizing the trades that were suggested.
Comment by Missy — September 24, 2007 @ 8:32 pm
“On The Money” only 12,000 in the demo!
Is that a typo?
Comment by Ira — September 24, 2007 @ 11:31 pm
LOL I wish Ira! I’ve seen the demo go as low as 9000 once! :O
Comment by Anonymous — September 25, 2007 @ 7:35 am
I was one of the very few who spent 10 minutes or so every morning watching Morning Joe but no more. He was busy replaying Bill O’Reilly’s innocent comments over and over trying to get a reaction from my old favorite Willie, who made a stupid comment about how nobody is allowed to say blacks anymore. Give me a break Willie, you’re getting tainted on that show - go back to Tucker. Why does Mika have a job?
Glenn Beck had on DL Hughley and did okay for a Friday night.
Comment by moonbeam — September 25, 2007 @ 10:15 am
Isn’t 49k a scratch in the demo for MJ?
Comment by moonbeam — September 25, 2007 @ 10:16 am