Griffin/Abrams/MSNBC: Another write-up…
The Washington Post’s Howard Kurtz interviews Phil Griffin and Dan Abrams about today’s MSNBC news…
“I don’t want MSNBC to believe they’ve got to change when they enter 30 Rock,” he said. “It’s important they keep their identity.”
Abrams said he gets a boost from Keith Olbermann’s 8 p.m. show “Countdown,” whose ratings are up 75 percent.
“Olbermann is serving up numbers that MSNBC has never seen before, so 9 o’clock becomes the crucial hour,” he said. “That’s where I can have the most impact.” He said the “Live” program — focusing on “the most talked-about stories of the day, with a sort of snarky edge to it” — is a more exciting opportunity than the 6 p.m. show he previously hosted on legal affairs. Segments often begin with his “take” so viewers “know where I stand — I’m not hiding it.”
