FBN launches microsite ahead of network debut…
ICN hears FBN will have an announcement this afternoon about its microsite launch on Monday which will serve as a gateway to the actual network website upon launch…
Update: The release…
FOX Business Network (FBN) will launch a microsite on October 1st at 12am, 15 days prior to network’s debut. This personality-driven site, which will provide a glimpse into FBN’s anchors and reporters, can be accessed at www.foxbusiness.com and will serve as a gateway to the launch of FBN’s website. The URL, www.foxbusiness.com, will automatically convert to the network’s website upon the October 15th launch.
Video clips of on-air talent including, Neil Cavuto, Senior Vice President, Anchor and Managing Editor of Business News and Alexis Glick, Vice President of Business News and Anchor, will provide insight into what viewers can expect from FBN’s signature names and faces. Each on-air personality will have a personalized web page consisting of a series of headshots, a biography and blog entries.
Additional on-air talent including, David Asman, Cheryl Casone, Rebecca Gomez, Dagen McDowell, Stuart Varney, Peter Barnes, Jenna Lee, Nicole Petallides, Cody Willard, Shibani Joshi and Connell McShane can be seen talking about their unique approach to covering business during a series of three, 30-second video promos.
Owned by News Corp., FOX News, headed by Chairman and CEO Roger Ailes, operates the FOX Business Network (FBN), FOX News Channel (FNC), FOX News Radio, Foxnews.com, while producing FOX News Sunday, The Radio Factor and FOX News Edge. FNC has been the number one cable news channel for five years running and is available in more than 90 million homes in the United States and 108 countries internationally.
and the long awaited schedule perhaps?
Comment by biggy smalls — September 28, 2007 @ 12:23 pm
Hopefully it’s not the same guy that did the FNC site
Comment by Lurker — September 28, 2007 @ 2:03 pm
I bet CNBC’ers will be pouncing on this site to scrape together clues of what Fox Biz plans to put on air.
Comment by Anonymous — September 28, 2007 @ 2:32 pm
I just checked FNC’s website.. they’ve cleaned up the front page a little bit. I remember before it seemed like they tried to hyper link every single thing ever posted on the front page. However, I’m afraid its still needs to be scrapped and started from scratch with a competent programmer.. otherwise it’ll take the poor guy/gal forever just to finish cleaning that mess up. Oh, and whats up with all the ads?
Comment by Terance — September 28, 2007 @ 2:37 pm
Terance: Hopefully the video situation will be improved (earlier this week NewsCorp hired a new video company).
Apparently the deal with Yahoo is over, from what I know the Cheryl Casone hourly updates can now only be accessed on the FoxNews lousy video player.
Comment by Ira — September 28, 2007 @ 2:44 pm
Terance, I have to agree with you. Though I love Fox News Channel their website has always been a disappointment when compared to MSNBC and especially with CNN’s new design. Its cluttered, hard to navigate and watching videos is a pain. You are right, starting from scratch is the only option because trying to fix that mess would just make it worse.
Comment by CompMike — September 28, 2007 @ 2:50 pm
There were a lot of interesting stories this morning about how CNBC is prepping for the grand launch of FBN on October 15.
I bet the CBNC execs have set up a war room.
Comment by Buck — September 28, 2007 @ 3:17 pm
CNBC will probably try to crash the site.
Comment by Aaron — September 28, 2007 @ 5:52 pm