Business to Business’ Tim Darnell profiles former CNN anchor Daryn Kagan (no link available)…
Where Kagan is now is head of a media company that, much like the publishers of Business to Business, owns content. www.DarynKagan.com went online nine months ago, and has led the former CNN anchor into a book deal as well as a current PBS documentary inspired by her Web site. “You can’t be just a Web site,” she says. “A media company is like a big salad bowl, owning content in all manner of forms.”
But the huge leap into entrepreneurship was made even wider for Kagan, who had never owned her own company and who, in her own words, “didn’t appreciate the creation of process.
“It was always someone else’s job to figure out the ‘how,’ as in how to do something,” she says. “When you’re on your own, there’s no one to lead you by the hand. When my Web site designer asked me if my Web site was going to use QuickTime or Flash, I thought, ‘What’re you asking me for?’ ”
Now, Kagan is in a groove, staffed by a freelance group of video photographers and editors, interns, a PR and ad group, as well as intellectual property attorneys. Her video library contains more than 140 videos that have appeared on her Web site, stories about inspirational people overcoming obstacles in life, all under the motto, “Show the World What’s Possible.” The strongest hits on the site occur at noon, 3 p.m. and 6 p.m.