Friday’s Numbers…
CNBC scratched in Primetime in both Total Viewers and The Demo. Robin & Company beat American Morning in the Demo. 8pm was an off night across the board except for maybe O’Reilly in the Demo. MSNBC’s Doc Block at 11 was strong in the Demo, winning the hour.
Cable News Daily Live Ratings for September 28, 2007
P2+ Total Day
FNC – 832,000 viewers
CNN – 462,000 viewers
MSNBC – 328,000 viewers
CNBC – 162,000 viewers
HLN – 213,000 viewers
P2+ Prime Time
FNC – 1,410,000 viewers
CNN – 682,000 viewers
MSNBC – 432,000 viewers
CNBC – a scratch with 102,000 viewers
HLN – 344,000 viewers
25-54 Total Day
FNC – 213,000 viewers
CNN – 145,000 viewers
MSNBC – 123,000 viewers
CNBC – a scratch with 47,000 viewers
HLN- 97,000 viewers
25-54 Prime Time
FNC – 309,000 viewers
CNN – 215,000 viewers
MSNBC – 177,000 viewers
CNBC – a scratch with 43,000 viewers
HLN – 125,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 892,000 viewers (356,000)
American Morning- 349,000 viewers (109,000)
Morning Joe – 313,000 viewers (96,000)
Robin & Co. – 227,000 viewers (132,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,055,000 viewers (257,000)
Lou Dobbs- 693,000 viewers (176,000)
Tucker Carlson- 276,000 viewers (56,000)
Mad Money- 208,000 viewers (a scratch with 34,000)
Prime News- 174,000 viewers (a scratch with 49,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,105,000 viewers (283,000)
Situation Room – 507,000 viewers (150,000)
Hardball– 370,000 viewers (126,000)
On the Money – 142,000 viewers (a scratch with 33,000)
Glenn Beck – 219,000 viewers (101,000)
8PM - P2+ (25-54)
O’Reilly Factor- 1,833,000 viewers (361,000) LSD: 1,850,000 viewers (376,000)
Out in the Open – 552,000 viewers (215,000) LSD: 552,000 viewers (215,000)
Countdown w/ Olbermann- 559,000 viewers (191,000) LSD: 615,000 viewers (231,000)
Fast Money- 127,000 viewers (69,000) LSD: 130,000 viewers (72,000)
Nancy Grace – 513,000 viewers (128,000) LSD: 513,000 viewers (128,000)
9 PM - P2+ (25-54)
Hannity & Colmes- 1,265,000 viewers (278,000)
Larry King Live- 851,000 viewers (200,000)
MSNBC Investigates- 289,000 viewers (116,000)
Greenspan Special- a scratch with 91,000 viewers (a scratch with 13,000)
Glenn Beck – 229,000 viewers (102,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 1,131,000 viewers (290,000)
Anderson Cooper- 644,000 viewers (229,000)
MSNBC Investigates- 449,000 viewers (225,000)
Donny Deutsch- a scratch with 89,000 viewers (a scratch with 48,000)
Nancy Grace – 291,000 viewers (145,000)
11 PM P2+ (25-54)
O’Reilly Factor- 985,000 viewers (309,000)
Anderson Cooper – 586,000 viewers (180,000)
MSNBC Investigates– 732,000 viewers (389,000)
Mad Money– a scratch with 76,000 viewers (a scratch with 37,000)
Showbiz Tonight – 340,000 viewers (147,000)
Morning Joe continues its march towards oblivion. Well deserved. Another weak night for Olby. Here’s hoping!
Comment by Edward Schatz — October 1, 2007 @ 7:13 pm
slim chance that out in the open will go ahead of olby…. Ohh how olby might react if sanchez passes him up….
Comment by clak — October 1, 2007 @ 7:16 pm
Furthermore, wasn’t Friday another night of Olby’s loving interview with Pres. Clinton? Ouch.
Comment by Edward Schatz — October 1, 2007 @ 7:21 pm
wow- it not only seems like the msnbc bloc won it’s hour in the demo but also won the primetime demo also for the night.
Comment by Sam — October 1, 2007 @ 7:29 pm
Hey Ed, Morning Joe’s march toward oblivion is actually going backwars. The shows viewership is actually up a little bit.
11PM demo won by Doc Block
Comment by Aaron — October 1, 2007 @ 7:46 pm
Too bad 11PM isn’t primetime. CNN is in trouble, if Rick Sanchez takes off at 8PM……. will they mess with it? Or will they move Mrs. Browns show to another slot to avoide messing with something that is working? Yes, stability is good in that slot… but if the show takes off, will the be stupid and change it all around?
Comment by Nobody — October 1, 2007 @ 7:57 pm
FLASH!! Rush Limbaugh will be on the Oreilly Factor tomorrow!!
They will KILL Kookey Keith in the ratings!
Comment by foxmeansbusiness — October 1, 2007 @ 8:10 pm
313k Morning Joe viewers isn’t exactly much to write home about…
Comment by Edward Schatz — October 1, 2007 @ 9:16 pm
But it’s still better than what they had before
Comment by Aaron — October 1, 2007 @ 9:25 pm
“FLASH!! Rush Limbaugh will be on the Oreilly Factor tomorrow!!”
I smell a KO “Special Comment” coming soon..he’s got to do something he’s been getting killed in the ratings since this Media Matters crap started and everyone wants to see what O’Reilly is saying about it.
Comment by mlong — October 1, 2007 @ 10:28 pm
I propose that henceforth Olbermann and Sanchez be referred to as Koolaid Keith and Slurping Sanchez. They screwed the pooch when they so eagerly lapped up Media Matters spew. It’s too bad that Sanchez had to start dumpster diving. I used to kind of like him. He should’ve looked at the effect on PMSNBC of taking cheap shots before deciding to go slumming. Now he’s just another tool like Koolaid Keith, except Keith has already cornered the Moonbat market and there just aren’t enough Moonbats to go around.
Comment by flappy — October 1, 2007 @ 11:16 pm
I propose that henceforth Olbermann and Sanchez be referred to as Koolaid Keith and Slurping Sanchez. They screwed the pooch when they so eagerly lapped up Media Matters spew. It’s too bad that Sanchez had to start dumpster diving. I used to kind of like him. He should’ve looked at the effect on PMSNBC of taking cheap shots before deciding to go slumming. Now he’s just another tool like Koolaid Keith, except Keith has already cornered the Moonbat market and there just aren’t enough Moonbats to go around.
Comment by foxmeansbusiness — October 1, 2007 @ 11:18 pm
Very well said Flappy, I put this in the above reply but it got lost in space somehow, like Koolaid Keith.
Comment by foxmeansbusiness — October 1, 2007 @ 11:20 pm
Morning Joe should go away. Bring back the “I” man.
Olby is headed towards the basement. Good.
Comment by Bill — October 2, 2007 @ 6:52 am
when the Iman resurfaces, morning joe’s numbers will slide…there are still many ‘closet’ Imus viewers still watching MSNBC, because old habits are hard to break. However, when Imus returns…those viewers will bolt!
Comment by cas — October 2, 2007 @ 8:20 am
The leftist news media are all TOAST. It’s funny watching them flail around like a chicken with his head cut off. FOX NEWS RULES!!!!!!!
Comment by SHANE — October 2, 2007 @ 8:52 am
Guys, don’t get too excited yet about Rush being on The Factor. I know O’Reilly mentioned that they were TRYING to get him on, but I’ve heard Rush say many times that he just doesn’t do TV interviews (typically because he knows the host is hostile, but with O’Reilly, who knows what could happen). I do think he has been on H & C, however, because he’s friends w/Sean. But we’ll see.
Comment by Missy — October 2, 2007 @ 8:58 am
Audience for Bill O’Reilly - 1,833,000 viewers
Combined audience for Out in the Open, Nancy Grace, Keith Olbermann and Fast Money- 1,751,000 viewers
In an online discussion on Monday, Howard Kurtz, in speaking of Olbermann, again failed to cite any of Olbermann’s actual numbers and again failed to compare them to others at 8 p.m., but instead, Kurtz merely alleged (with no evidence) that Olbermann’s ratings have “increased” “80%”.
Comment by Tom — October 4, 2007 @ 12:51 pm