Wednesday’s Numbers…
Big Demo day for FNC. Fox and Friends had a huge Demo Wednesday…nearly 50% of their viewers were in the Demo. It had more Demo viewers than the other nets’ shows had total viewers. Impressive. It was the beginning of a trend that ocurred again and again throughout the day. Special Report had more Demo viewers than Tucker had Total Viewers. The Fox Report had more Demo viewers than Hardball had Total Viewers. O’Reilly had more Demo viewers than Out in The Open had viewers. Hannity & Colmes had more Demo viewers than Abrams had Total Viewers.
P2+ Total Day
FNC – 846,000 viewers
CNN – 459,000 viewers
MSNBC – 229,000 viewers
CNBC – 201,000 viewers
HLN – 234,000 viewers
P2+ Prime Time
FNC – 1,689,000 viewers
CNN – 793,000 viewers
MSNBC – 410,000 viewers
CNBC – 195,000 viewers
HLN – 438,000 viewers
25-54 Total Day
FNC – 271,000 viewers
CNN – 163,000 viewers
MSNBC – 81,000 viewers
CNBC – 63,000 viewers
HLN- 106,000 viewers
25-54 Prime Time
FNC – 416,000 viewers
CNN – 227,000 viewers
MSNBC – 157,000 viewers
CNBC – 62,000 viewers
HLN – 189,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 886,000 viewers (411,000)
American Morning- 345,000 viewers (145,000)
Morning Joe – 255,000 viewers (64,000)
Robin & Co. – 270,000 viewers (141,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,127,000 viewers (327,000)
Lou Dobbs- 689,000 viewers (186,000)
Tucker Carlson- 217,000 viewers (58,000)
Mad Money- 172,000 viewers (a scratch with 16,000)
Prime News- a scratch with 109,000 viewers (a scratch with 42,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,204,000 viewers (317,000)
Situation Room – 450,000 viewers (123,000)
Hardball– 313,000 viewers (109,000)
On the Money – 180,000 viewers (a scratch with 18,000)
Glenn Beck – 384,000 viewers (161,000)
8PM - P2+ (25-54)
O’Reilly Factor- 2,282,000 viewers (501,000) LSD: 2,296,000 viewers (513,000)
Out in the Open – 496,000 viewers (182,000) LSD: 496,000 viewers (182,000)
Countdown w/ Olbermann- 599,000 viewers (210,000) LSD: 645,000 viewers (248,000)
Fast Money- 225,000 viewers (67,000) LSD: 235,000 viewers (77,000)
Nancy Grace – 573,000 viewers (213,000) LSD: 574,000 viewers (214,000)
9 PM - P2+ (25-54)
Hannity & Colmes- 1,634,000 viewers (403,000)
Larry King Live- 1,093,000 viewers (255,000)
Live w/ Dan Abrams- 371,000 viewers (136,000)
Business Nation- 182,000 viewers (59,000)
Glenn Beck – 342,000 viewers (124,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 1,152,000 viewers (346,000)
Anderson Cooper- 789,000 viewers (244,000)
MSNBC Special- 288,000 viewers (140,000)** Ran from 10-10:30PM ET
MSNBC Special- 233,000 viewers (108,000) **Ran from 10:30-11PM ET
Donny Deutsch- 180,000 viewers (60,000)
Nancy Grace – 400,000 viewers (230,000)
11 PM P2+ (25-54)
O’Reilly Factor- 1,046,000 viewers (450,000)
Anderson Cooper – 436,000 viewers (155,000)
MSNBC Special– 234,000 viewers (119,000)
Mad Money– 148,000 viewers (73,000)
Showbiz Tonight – 310,000 viewers (153,000)
Some days FNC has huge demo numbers, other days they seem low.
Comment by jmkaib — October 4, 2007 @ 7:23 pm
Live w/ Dan Abrams- 371,000 viewers (136,000)
HOLLA! Another nasty night for soon-to-be-ex-GM…
Comment by Anonymous — October 4, 2007 @ 7:24 pm
Fox’s numbers (and demos) have improved this week. Any reasons?
Comment by Goldfish — October 4, 2007 @ 7:50 pm
Maybe Americans want to hear the real story on the smear of BOR and Rush? Only one place for Fair & Balanced coverage, Fox News. heh
Comment by Lurker — October 4, 2007 @ 8:42 pm
MSNBC – 81,000 viewers CNN – 163,000 viewers
(25-54)
WOW! That’s devastating! If Rush and Bill O keep it up, the MSM is gonna implode! How long will CNN and PMSNBC continue allowing their viewership to dwindle just to smear people they hate? They’ve lost their freekin minds.
Comment by flappy — October 4, 2007 @ 8:54 pm
I think MSNBC and Olbermann need to learn from Air America. Hate doesnt sell. Their numbers prove it.
Comment by Tom P — October 4, 2007 @ 9:24 pm
Fox is continuing to run away from the other cable station.
CNN and MSNBC are in denial. They just don’t get it.
Comment by Bill — October 4, 2007 @ 9:33 pm
Hate doesn’t sell.
Oh, please. The Right pioneered HateTalk. The Left just isn’t very good at it.
Comment by Arthur — October 4, 2007 @ 9:38 pm
LOL!Good one Arthur
Comment by myview — October 4, 2007 @ 9:41 pm
It could be that people are tired of watching the same stories covered every night.
Comment by kbass — October 4, 2007 @ 10:13 pm
Yeah, Arthur, good one! Talk radio wasn’t even born yet when liberals were professionally spouting their hyper-emotional, disingenuous hatespeak!
Comment by ran — October 5, 2007 @ 5:54 am
Your right BIll.The longer they don’t get it the farther they fall.So change or die a slow cruel death.Isn’t the first amendment GREAT!Hey look Fox news won again.
Comment by SHANE — October 5, 2007 @ 6:49 am
9. Hate is the only thing that the left does do well. Look at MM, KOS, Olbermann, Hohn Stewart, and so on. These people and groups are so full of hate that it oozez from their pours.
Comment by Tom P — October 5, 2007 @ 7:28 am
Agreed Tom P. MoveOn.org TRAFFICS on hate. If the Democratic party wants to win back the White House, they need to be FOR something, instead of merely being Anti-Bush, Anti-Military, Anti-War, Anti-Free-Speech-For-Conservatives, Anti-Fox-News. And by FOR something, I don’t mean FOR foreign despots and criminals as gitmo.
Comment by Haile Welde — October 5, 2007 @ 8:03 am
Look at that, Bill wins again at 8 PM AND 11, the REPEAT show…any Olbermann supporters out there? Hello? Anybody there? KO fans, where are you? Hiding again? Hello? Where did they all go to? Losers all of you…just like KO.
Comment by Kris — October 5, 2007 @ 10:51 am
“Hate doesnt sell.” Well tell that to Rush.
Comment by John — October 5, 2007 @ 11:06 am
Glad to see Glenn Beck continue to rise. Passing Hardball and even closing in on the Situation Room. CNN will probably have to do something about that, it would be really embarassing for him to beat Wolf Blitzer.
Comment by James — October 5, 2007 @ 11:08 am
So what happened to those fabulous ratings the left was under the impression Keith Olbermann was getting????
Comment by mary — October 5, 2007 @ 11:19 am
Who are these paid freaks that show up on Countdown with Keith Olbermann anyway (Wolff, Alter, Crawford).
I have to believe they are getting paid top dollar to appear to support the lunatic Keith Olbermann so he has someone to back up his lunatic antics.
Comment by mary — October 5, 2007 @ 11:21 am
If you read or listen to much of the media, they always like to say how MSNBC has the greatest percentage increase. I guess they can fool some people but when you start in the gutter it’s easy to increase. When you start at 2 million, another 200,000 is nothing.
Comment by James — October 5, 2007 @ 11:25 am
I doubt they get paid that much… MSNBC doesn’t have that much to give!
But, like Olbermann, they’re all of one mindset, so they all agree with each other. They all feel what they’re doing, even if they’re spinning and telling (at best) partial truths… they’re “helping a greater cause.”
Activist “journalism” at its most apparent.
Comment by ImNotBlue — October 5, 2007 @ 12:24 pm
What happened to American Morning’s ratings all of a sudden? For a few weeks now, they’ve had numbers of over 400,000 total viewers on a consistent basis, and suddenly they’ve been unable to break 400,000 so far this week.
Comment by california dreamin — October 5, 2007 @ 1:03 pm
MSNBC sure is imploding. I used to a MSNBC regular but only watch Tucker these days. Even Joe Scarborough and Willie Geist seem to be drinking the Olbermann koolaid.
Comment by moonbeam — October 5, 2007 @ 1:48 pm
Did anyone see Larry King the other night when he did his toss over to Cooper sneering about the Larry Craig story? Maybe I was imagining it but I could have sworn Larry was putting a dig at Cooper. I don’t think he likes him or is jealous or whatever.
Comment by moonbeam — October 5, 2007 @ 2:14 pm
Thank goodness there are baseball playoffs! Taking a break from Olbermann (and when I check him out for a few minutes inbetween baseball commercials) it’s all about O’Reilly, Rush, Brittney, yeah the “real” news….I’m thinking I may not go back once the playoffs are done.
Comment by Obama in 08! — October 5, 2007 @ 2:33 pm
I’m with Obama. I am tired of Britney’s kids, and Bill O, and Keith O and Hardball’s 10th.
Comment by Aaron — October 5, 2007 @ 5:13 pm
I think KO got a small boost from his Sunday Night Football appearance. Too bad SNF got a huge downturn from the same appearance. There is no doubt that CNN and MSNBC are getting hammered because of their attacks on Limbaugh and O’Reilly. Numbers don’t lie and that is the only difference between now and two weeks ago, not that they were doing that much better.
If they try to keep these stories up too much longer, cable access will have a higher viewership
Comment by Michael Volpe — October 5, 2007 @ 5:15 pm
Well Greta trying to recapture those ratings she enjoyed back in the summer/fall of 2005, by resurrecting the Natalee Holloway case on her show,(after yet another trip there w/ Beth in tow) and having another full hour dedicated to Beth, just didn’t pan out. This time the Mom is pushing her latest money-making scheme. A book. I guess those 3 foundations and various “search” trust funds, are drying up???
Comment by JustStatingMyOpinion — October 5, 2007 @ 6:44 pm