The Wall Street Journal’s Rebecca Dana offers a companion piece on FBN to her interview with Roger Ailes…

For its part, CNBC has made some changes to its TV programming lineup but in general, has refused to respond to Mr. Ailes. “It’s hard to trust someone who earlier this year was quoted as saying he’s in the business of floating disinformation about his competitor,” said CNBC spokeswoman Allison Gollust. “At the end of the day, it’s not about rhetoric. It’s about the quality of the product you put on the air. They’ve had three years to prepare, and we look forward to seeing what they come up with on October 15.”

Preparations for foxbusiness.com may offer some insights into Fox’s thinking. In March, Fox contracted Organic, a San Francisco-based online ad agency that is a unit of Omnicon Group, to help develop and build the site. A copy of Organic’s proposal, reviewed by the Journal, suggested that the network heed three main themes: “Behind every news story is a business angle”; “It’s never too late and never too soon” to take control of your finances; and “From Wall Street to Main Street to Your Street.” It also said the “brand tonality” of Fox Business should favor business, the U.S. economy, free markets, capitalism, wealth creation, financial security and independent initiative.