Talking Biz News’ Chris Roush blogs about whether CNBC is suffering from a split personality, one that plays to Wall Street and another the plays to Main Street…
Update: Whoops. I put up a link to Ben Affleck on Hardball by mistake. Fixed
Back in August, Hoffman told Broadcasting & Cable that CNBC is “an investor network. We always frame the biggest business stories of the day and the inherent conflict of business. That resonates with our audience, which is the wealthiest audience out there.”
So, why is it that CNBC is increasingly putting a “Main Street” focus on its coverage? Could it be that Fox Business Network — which will launch on Monday — has the leader running scared because it says it will focus on business news for “Main Street”?
I ran a search on “Main Street” on the CNBC web site this afternoon. And what I found — in addition to the Fox Business Network press releases announcing its new hires, which I don’t think CNBC really wants on its site — was a number of CNBC shows or segments focusing on “Main Street.”