More FBN pre-launch buzz..
The Atlanta Journal Constitution’s David Ho writes about FBN…
SNL Kagan. “What they want to do is try to broaden that market and get their brand more entrenched with consumers.”
Glick said FBN will still serve Wall Street, but she also would be happy to capture audiences “from ESPN viewers, some soap opera viewers, some CNBC viewers, some cable news viewers.”
CNBC is paying attention. While the veteran financial network has been flying high with strong ratings and ad revenues, it recently made graphics and programming changes, shuffling its lineup this past week in the hours after the market’s close.
The post-market period has traditionally been CNBC’s weak spot and is a target for FBN’s ambitions.
“I don’t think people make financial decisions between the hours of 9 and 4,” said Brian Jones, FBN’s vice president in charge of news gathering and operations.
“We want every eyeball. Why limit yourself to any particular group?”
the average person doesn’t give a hoot about financial news. no need for the average person to listen to talk on how to invest when you dont have anything to invest. just give the average american citizen another entertainment channel, it would be more successful.
Comment by Me — October 12, 2007 @ 8:25 pm
About half of the American people have money invested in the stock market? So what are you talking about?
Comment by SHANE — October 13, 2007 @ 8:02 am
Just what planet are you on Me that has such poor reception? I don’t know anyone who isn’t interested in their finances, and any help is welcome. There’s enough entertainment already. Did you ever watch Chris Matthews?
Comment by Dee — October 13, 2007 @ 9:47 am
“We want every eyeball. Why limit yourself to any particular group?”
Every eyeball, huh? They’ll have to wait for the airing of the FOX business segment, “FMWS”. (Fox Mud Wrestling Show) My $$ is on “GoGo Gomez” to take “Bazooma Banderas”. You can take THAT to the bank. Ka-ching!
Comment by Roger C. — October 13, 2007 @ 11:08 am
Shane: You might add that about 70% of Americans are homeowners. With such a large investment, they will (or should) always have an interest in business and the markets.
Comment by Ira — October 13, 2007 @ 1:47 pm