The Atlanta Journal Constitution’s David Ho writes about FBN…
SNL Kagan. “What they want to do is try to broaden that market and get their brand more entrenched with consumers.”
Glick said FBN will still serve Wall Street, but she also would be happy to capture audiences “from ESPN viewers, some soap opera viewers, some CNBC viewers, some cable news viewers.”
CNBC is paying attention. While the veteran financial network has been flying high with strong ratings and ad revenues, it recently made graphics and programming changes, shuffling its lineup this past week in the hours after the market’s close.
The post-market period has traditionally been CNBC’s weak spot and is a target for FBN’s ambitions.
“I don’t think people make financial decisions between the hours of 9 and 4,” said Brian Jones, FBN’s vice president in charge of news gathering and operations.
“We want every eyeball. Why limit yourself to any particular group?”