Broadcasting & Cable’s Marissa Guthrie interviews Roger Ailes…

Are you getting more nervous as Monday approaches?

No. Look, when you die, the first 100 years in the ground is just the beginning. So you just can’t get yourself all worked up over things like this. You must stay calm. This is a job. [It] requires a professional approach, reliance on other people, an ability to delegate, determination and creativity. But I don’t get nervous about things like that.

You’re going into this venture to provide an alternative to what is out there, from CNBC to Bloomberg, to Business Week to The Wall Street Journal. What do you feel is missing in business news?

It’s a very broad subject matter and a very broad field. And the only thing you can do is present it sort of in a linear fashion. You can take the next three minutes and discuss housing, or you can take the next three minutes and discuss unemployment, or you can take the next three minutes and discuss the last quarterly earnings or a CEO getting fired or going to jail. But in effect, whatever you’re doing, everything else is not being covered. And there are probably a thousand things.

So it’s being able to select, make relevant, produce in a meaningful way, transition to the next thing. So in one sense nothing is being left out and everything is being left out. It sounds a little Zen-like but it is true, that whatever you’re doing I can do something else, and if it’s more interesting people will watch me.

Update: Guthrie also interviews Cavuto and Glick here.

Meanwhile, The Washington Post’s Howard Kurtz writes about the launch of FBN…

“It’s a pretty well oiled machine,” Kevin Magee, Fox’s executive vice president and a CNBC alumnus, says of his old network. But he calls CNBC’s coverage hard to decipher: “We’ll try to de-jargonize it and speak in terms that people understand. I think they’ve gotten precious and they’re very pleased with how smart they are, and their first mission is to tell you how smart they are.”

CNBC President Mark Hoffman, for his part, rejects Murdoch’s contention that “they’re Wall Street and we’re Main Street.”

“We’re for people who have a lot of money or aspire to make a lot of money,” Hoffman says. “That can be any street in America, Europe or Asia where CNBC is delivered. . . . We don’t try to be all things business. I wouldn’t call us a general business network. We’re an investor network.”

CNBC has tried to broaden its appeal in recent years, adding shows such as “Mad Money” and “Fast Money.” But it’s wary of broadening too far. After he took over in 2005, Hoffman once saw anchor Mark Haines standing next to a kayak, promoting an upcoming segment on weekend fun. He concluded that the network had strayed too far from its market roots. “Narrower is better in cable,” Hoffman says.