CNN alters evening lineup…
CNN is announcing a change in its lineup, swapping Lou Dobbs Tonight and The Situation Room’s 7pm hour, in a move the network is positioning as part of its 2008 political coverage…
Leveraging the ratings successes and buzz around two of its signature political programs, CNN will flip the time periods of Lou Dobbs Tonight and the third hour of The Situation Room. Under the new schedule, The Situation Room becomes a single, three-hour program from 4 p.m. to 7 p.m. (ET), leading into Lou Dobbs Tonight at 7 p.m. (ET).
The new schedule creates a four-hour block of breaking news plus political analysis and opinion. CNN’s lead political anchor, Wolf Blitzer, will kick off the evening then hand off to Lou Dobbs. The new lineup debuts Monday, Nov. 5, one year from Election Day 2008.
CNN also announced that Blitzer, who led the network’s Emmy Award-winning Election Night 2006 coverage, will anchor the network’s caucus and primary coverage, Democratic and Republican conventions and Election Night coverage. He will also moderate three important upcoming presidential debates: a Democratic candidates debate in Las Vegas on Nov. 15, the Congressional Black Caucus debate in South Carolina on Jan. 17, and the final Democratic debate before Super Tuesday in Los Angeles on Jan. 31.
“As the countdown to Election Day 2008 begins, we’re capitalizing on the momentum of two of our most talked-about and fastest-growing political programs,” said Jon Klein, president of CNN/U.S. “Wolf and The Best Political Team on Television have turned The Situation Room into a must-see stop for anyone serious about politics, while Lou has become one of the most influential political journalists of our day through his fearless reporting and commentary on issues of vital interest to America’s middle class.”Lou Dobbs Tonight has experienced dramatic ratings growth over the last two years, rising 18 percent this year in the P25-54 demo. Lou Dobbs Tonight has become the most-watched program on the network outside of Larry King Live.
In little more than two years on the air, The Situation Room has become the top political destination on cable news, beating all competition at 4 p.m. in the month of September and showing double-digit growth year-over-year in all three of its hours.
“I’m honored to lead CNN’s political team during this extraordinary election year, and I’m thrilled that The Situation Room will be whole again,” Blitzer said. “The three-hour block makes more sense for The Situation Room because at 6 p.m. there is so much news still developing, particularly news out of Washington and the political world. We can cover that breaking news in our unique style while still presenting a comprehensive look at all the top political developments of the day.”
“I can’t wait to hit prime time,” Dobbs said. “Our program is tailor-made for people who’ve heard the headlines, think most of the news defies logic and want to understand what’s really happening in, and to, this country.”
Blitzer also anchors Late Edition with Wolf Blitzer on Sundays from 11 a.m. to 1 p.m. (ET). Lou Dobbs Tonight re-airs on weekends at 6 p.m. (ET)
They need to move him to 8pm, not 7pm.
Comment by Alison — October 15, 2007 @ 11:21 am
Keep moving the deck chairs. That should do it.
Comment by SHANE — October 15, 2007 @ 11:31 am
Wolf Blitzer is on the air way too much! (18 hours a week?!?!) Anyway, changing TSR to three consecutive hours is a logical choice. And I agree with Alison, Dobbs should be on at 8pm. Also, last time I checked prime time is 8pm - 11pm Eastern. Perhaps somebody needs to let Lou (who is sportin’ a new grill, since he returned from “surgery”) that 7pm isn’t prime time.. at least not in my book.
Comment by Terance — October 15, 2007 @ 12:02 pm
CNN won’t move Dobbs to 8:00 to go against O’Reilly.
Comment by Paula — October 15, 2007 @ 1:35 pm
I think 7 p.m. is perfect. There’s already too much good (for conservatives) programming on at 6 p.m. ET - Brit Hume, Tucker, Cramer and Dobbs. So the 7 p.m. for Dobbs will be perfect, IMO.
BTW, when is the 11 p.m. repeat of Dobbs to start? I thought someone posted here a few weeks ago that that was to occur, that AC was going back to just one hour.
Comment by Missy — October 15, 2007 @ 2:41 pm
I agree, Missy. I’m surprised they didn’t do this move sooner. It was so strangely scheduled before, with Blitzer on for 2 hours, off 1, then back on for 1 more. Brit Hume will probably go back to #1 in the demos for 6pm, and Dobbs might take a chunk out of Fox’s demo viewers at 7pm.
Comment by Jay — October 15, 2007 @ 3:51 pm
Phebe, I worded my question wrong. You are correct; they’ve mostly just been repeating AC for the 2nd hour. But I’m wondering when the Dobbs rerun at 11 p.m. will begin, if at all?
Comment by Missy — October 15, 2007 @ 7:46 pm
Jay: Brit Hume consistently wins the demo at 6pm.
The only “win” for Blitzer has been at 4pm ET and that was only by about 17,000 viewers, IOW within a 3-4% margin of error.
Interesting that in their press release, CNN doesn’t differentiate between the demo and total audience. In September Cavuto beat Wolf by more than 200,000 overall.
Comment by Ira — October 15, 2007 @ 11:03 pm