Inside Cable News

October 15, 2007

FBN vs. CNBC: It’s ON now!

The New York Times’ Bill Carter interviews Roger Ailes. But that’s not the lede for me (nor is it for Mr. Carter). This is…

In early September, CNBC negotiated and signed a contract with Dow Jones to buy advertising that was to run today on two Dow Jones Web sites, MarketWatch and The Wall Street Journal site (wsj.com). Last Tuesday night, CNBC’s ad buyers received a call from a Dow Jones representative saying that those ads could not run today, the first day of Fox’s competing channel.

In the case of MarketWatch, CNBC had bought both an introduction ad for the site — meaning that every user on the site today would have seen an ad for CNBC before getting to the MarketWatch home page — as well as what is called a “road block” of ads — meaning CNBC would have been the exclusive advertiser on the site’s home page today.

The decision to drop the ads from the Wall Street Journal site was even more significant because CNBC has been advertising on the site’s market data page every day since Oct. 1 and had a deal for ads to run daily for two months. The CNBC ads on the market data page were also to be removed for today only.

Filed under: Cable News, CNBC, FOX Business Network - Spud

19 Comments »

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  1. murdoch and ailes is already playing dirty with fbn and wsj. just goes to show ya little integrity they really have.

    Comment by Harry — October 15, 2007 @ 12:29 am

  2. The New York Times article purported to tie the debate over Rupert Murdoch’s willingness to preserve the Wall Street Journal’s editorial integrity with the Dow Jones company’s refusal to air CNBC ads on FOX Business’ launch date. Here’s why this fails:

    1) This commercial action (not editorial action) was taken by the Dow Jones company, to protect it’s future owner from competition, which Dow Jones has every right to do. It’s like CNBC being asked to air FOX Business commercials, no one expects it to agree to do so.

    2) There is no evidence that Rupert Murdoch had anything to do with Dow Jones refusing to air CNBC ads, and if this were to be implied, it would be bad journalism.

    3) This is about capitalism, not editorial integrity. Any media outlet can refuse advertising from it’s competitors, or future competitors, and has no obligation to be fair and balanced about advertising.

    4) The New York Times over the years has spent a great deal of energy putting Mr. Murdoch and FOX News in bad light, and any article from NYT about it’s future competitor… the Wall Street Journal, which is boosting it’s DC bureau… should be seen as a conflict of interest. The New York Times should disclose it’s interests in any article it writes about Mr. Murdoch or entities tied to him.

    Comment by Haile Welde — October 15, 2007 @ 12:51 am

  3. I don’t think this is about censorship or capitalism. It’s about breaking existing deals that were already agreed to. I also think this is a case of the left hand of Dow Jones not knowing what its right hand was doing.

    Comment by Spud — October 15, 2007 @ 1:01 am

  4. Now live running a promo

    Comment by Steven — October 15, 2007 @ 2:55 am

  5. THis business channel is pretty cheap looking. Did they prepare for this?

    Comment by anon — October 15, 2007 @ 7:31 am

  6. why do the reporters and anchors all look like amateurs with no personality, ducks out of water who all keep refering to their scripts? embarrassing

    Comment by anon — October 15, 2007 @ 7:32 am

  7. OH MY GOD WHO LET ALEXIS GLICK INTERVIEW HILLARY CLINTON? THIS IS EMBARASSING! SHES CLUELESS ABOUT POLITICS AND A HORRIBLE INTERVIEWER.

    Comment by anon — October 15, 2007 @ 7:35 am

  8. HA! Glick is really “ramping up” the flubs.. I was going to record and embarrass her on youtube originally.. but, I feel bad for her now! Sheesh, she might have biz knowledge and works good behind the scenes.. but this “on air” role for her has to be FBN’s first blunder. Hopefully somebody will yank her off the air soon.

    Comment by Terance — October 15, 2007 @ 7:44 am

  9. She’s not doing too bad. A few stumbles on the teleprompter, she’s pretty good ad-libbing interviews, she’s got personality.

    One thing that was bad was when she called Hillary Clinton, Hillary lol. Then what happened? She later said the interview will air tomorrow, I wasn’t really paying attention

    Comment by Lurker — October 15, 2007 @ 7:55 am

  10. I’m a Comcast Cable subscriber … is everyone aware that FOX BUSINESS has taken over Channel 106 which up until midnight last night was BLOOMBERG Business TV. Bloomberg viewers on Comcast are waking up this morning to find FOX BUSINESS on Ch.106 - FYI, Bloomberg TV on Comcast has been moved to Ch.103 if you are looking for Bloomberg.

    Comment by Jack — October 15, 2007 @ 7:59 am

  11. If anon and Terance hate her, she must be doing very well indeed. Alexis was always so engaging to watch, I can’t wait for someone to upload the first shots of FOX Business on YouTube. I think their new post-launch website (which surprised me at how substantial it actually is) crashed after everyone and their grandmother tried to get on.

    Comment by Haile Welde — October 15, 2007 @ 8:08 am

  12. Alexis did great on that interview with the Patriots owner. Seems she gets nervous if she’s too scripted. She’ll improve.

    Comment by Lurker — October 15, 2007 @ 8:16 am

  13. Haile Welde, I don’t hate Alexis.. I just think she’s awful on the teleprompter, just like she was on Today & MSNBC. So, anyone saying different works for News Corp or is her friend/relative/agent.

    Comment by Terance — October 15, 2007 @ 8:20 am

  14. Terance, Give her like 2 months. That will probably be 40+ days of doing it consistently. If she still can’t get it then I don’t know what to say. Besides she isn’t stumbling too much. That Jenna Lee girl has alittle stumbling problem too.

    Comment by Lurker — October 15, 2007 @ 8:29 am

  15. Lurker, I hope Alexis does improve.. she isn’t bad to look at! But, I know her “work” all too well from Today & MSNBC.. she’s obviously miscast with any on air role.

    Comment by Terance — October 15, 2007 @ 8:35 am

  16. The agreement between cnbc and WSJ involves talent appearances. It has has nothing to do with making business decisions for a company that you own.

    Wrong. The agreement is a standard ad contract between an advewrtiser and the sales force of the network.

    Comment by Spud — October 15, 2007 @ 10:15 am

  17. Meet my NEW FAVORITE on FBN!

    http://www.imgplace.com/x.php?img=directory/dir2404/2207558415.jpg

    Comment by Terance — October 15, 2007 @ 10:20 am

  18. Don’t “hate her”, Haile…Glick’s just really bad. And I’m really honest. Im actually a Fox supporter.

    Comment by anon — October 15, 2007 @ 11:22 am

  19. In that case, anon, I misread your criticism as an attack. I think she’s terrific, but I can understand if you feel differently.

    Comment by Haile Welde — October 16, 2007 @ 9:21 pm

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