This morning on Morning Joe, Joe Scarborough quipped during his commentary on FBN’s remote at Englewood Cliffs “When you’re in cable news you don’t have to get a whole lot of people to be on top.”
Here’s a chart comparing Morning Joe since it “officially launched” on September 24th to Imus in the Morning during the same period last year…
Morning Joe has scratched 7% of the time since it officially launched and is down 18% in viewers from what Imus was averaging. The program is also down 43% in the 25-54 Demo. It’s averaging just 243,000 viewers and only 77,000 in 25-54.
A cable insider pointed out, “Joe would certainly know what it’s like not to have a ‘whole lot of people’ watching, much less anyone tuning into his show – test patterns rate higher.”