Friday’s Numbers…
Cable News Daily Ratings for October 19, 2007
P2+ Total Day
FNC – 723,000 viewers
CNN – 467,000 viewers
MSNBC – 280,000 viewers
CNBC – 205,000 viewers
HLN – 228,000 viewers
P2+ Prime Time
FNC – 1,238,000 viewers
CNN – 792,000 viewers
CNBC- 451,000 viewers
MSNBC –129,000 viewers
HLN – 368,000 viewers
25-54 Total Day
FNC – 193,000 viewers
CNN – 148,000 viewers
MSNBC – 121,000 viewers
CNBC – 75,000 viewers
HLN- 95,000 viewers
25-54 Prime Time
FNC – 246,000 viewers
CNN – 193,000 viewers
MSNBC – 220,000 viewers
CNBC – a scratch with 47,000 viewers
HLN – 129,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 732,000 viewers (273,000)
American Morning- 357,000 viewers (122,000)
Morning Joe – 214,000 viewers (73,000)
Robin & Co. – 244,000 viewers (132,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 993,000 viewers (177,000)
Lou Dobbs- 785,000 viewers (225,000)
Tucker Carlson- 181,000 viewers (58,000)
Mad Money - 160,000 viewers (a scratch with 49,000)
Prime News- 187,000 viewers (77,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,177,000 viewers (256,000)
Situation Room – 557,000 viewers (188,000)
Hardball– 278,000 viewers (106,000)
Kudlow & Company- 201,000 viewers (67,000)
Glenn Beck – 251,000 viewers (123,000)
8PM - P2+ (25-54)
O’Reilly Factor- 1,401,000 viewers (237,000) LSD: 1,407,000 viewers (238,000)
Keeping Them Honest – 464,000 viewers (165,000) LSD: 473,000 viewers (172,000)
Countdown w/ Olbermann- 639,000 viewers (222,000) LSD: 689,000 viewers (263,000)
Fast Money- 163,000 viewers (75,000) LSD: 163,000 viewers (75,000)
Nancy Grace – 407,000 viewers (133,000) LSD: 407,000 viewers (133,000)
9 PM - P2+ (25-54)
Hannity & Colmes- 1,160,000 viewers (248,000)
Larry King Live- 1,200,000 viewers (278,000)
MSNBC Investigates- 322,000 viewers (186,000)
October 87 Crash Comeback- a scratch with 118,000 viewers (a scratch with 30,000)
Glenn Beck – 344,000 viewers (119,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 1,154,000 viewers (253,000)
Anderson Cooper- 712,000 viewers (136,000)
MSNBC Investigates- 391,000 viewers (251,000)
Donny Deutsch- a scratch with 107,000 viewers (a scratch with 36,000)
Nancy Grace – 352,000 viewers (135,000)
11 PM P2+ (25-54)
O’Reilly Factor- 795,000 viewers (212,000)
Anderson Cooper – 424,000 viewers (150,000)
MSNBC Investigates– 513,000 viewers (325,000)
Mad Money–a scratch with 119,000 viewers (55,000)
Showbiz Tonight – 304,000 viewers (123,000)
Well looks like Olbermann squeaked out a demo win on Friday…but just barely, and only under the non-LSD numbers. Wonder if he’ll make a big whoop about it tonight…
Oh and AM is really losing ground these days…I think R&C has beat AM twice in the demo last week alone. Hike up those skirts, Kiran!
Comment by Anonymous — October 22, 2007 @ 7:14 pm
O’Reilly was a rerun.
Comment by erljr — October 22, 2007 @ 7:19 pm
It’s Olbermann, of course he’ll brag about it but will fail to mention that it was a repeat episode of BOR.
Comment by Alison — October 22, 2007 @ 7:26 pm
Why is O’Reilly in a rerun anyway?
Comment by Steve — October 22, 2007 @ 7:28 pm
Hopefully O’Reilly gets the message. His ego probably tells him that his re-runs will keep the ratings up - now look at the demo vs. olby. Humble yourself and get michelle back, dude!
Comment by Ricky — October 22, 2007 @ 7:35 pm
Fox was apparently trying to lose the night with that rerun (interview w/Vicente Fox). Lots of things were going on that day, and they give us that? What were they thinking?
Comment by Missy — October 22, 2007 @ 7:37 pm
What kind of brain dead, lifeless people turn in to a repeat of a news show from weeks back.
Get a life drones. Go burn some Harry Potter novels or something now that the author has outed one of her characters.
Comment by elmonica — October 22, 2007 @ 7:41 pm
elmonica, that was the point. People did NOT “turn in to a repeat of a news show weeks back.” Ergo the low ratings.
Now go haunt a house or something.
Comment by Missy — October 22, 2007 @ 7:59 pm
Missy: I think there is still the problem of a substitute anchor now that Michelle Malkin is out of the picture.
Comment by Ira — October 22, 2007 @ 8:01 pm
Reruns suck and should never be used on a cable news channel. Either get MM back or find a new guest host.
Comment by TBDave — October 22, 2007 @ 8:09 pm
That would have been a great spot to try something off the wall–like Greg Gutfeld guest-hosting on the Factor.
Comment by chalmers — October 22, 2007 @ 9:45 pm
Chalmers has a great idea. Gutfield would rock the no-spin zone.
Comment by erljr — October 22, 2007 @ 11:13 pm
You guys are right. There is a lot of talent that could have been tried out in that slot, and for FNC to rerun a program is just pointless.
Vicente Fox, who blames the U.S. for his nation’s poverty, was unwatchable the first time, so I don’t know how FNC would think anyone would want to see him again.
Comment by Missy — October 22, 2007 @ 11:59 pm
“Well looks like Olbermann squeaked out a demo win on Friday…but just barely, and only under the non-LSD numbers. Wonder if he’ll make a big whoop about it tonight…”
To answer your question, Yes he did. But of course he failed to mention that Bill’s show was a repeat. He did use the phrase “better get used to it Bill!” I assume that KO was referring to the ratings. Poor guy, I almost feel sorry for him…almost. Keith has issues, serious emotional issues. Somebody help him please, before he loses not only his show but his mind. He will never beat Bill, never. A for effort, F for results. Loser.
Comment by Kris — October 23, 2007 @ 8:31 am
I used to watch him from time to time. He turned into such an idiot that I found myself hating him. Now I just kind of feel sorry for him. Does he believe his own lies? It almst seems like he does.
Comment by Tom P — October 23, 2007 @ 8:51 am
#11 excellent idea Chamlers! Greg Gutfeld & and the gang are pretty funny. Having him sub on a Friday would be fun. But perhaps it would be a shock to Bill O’Reilly’s older audience.
Comment by Obama in 08! — October 23, 2007 @ 9:37 am