Monday’s Numbers….
Cable News Daily Ratings for October 22, 2007
P2+ Total Day
FNC – 911,000 viewers
CNN – 536,000 viewers
MSNBC – 281,000 viewers
CNBC – 218,000 viewers
HLN – 208,000 viewers
P2+ Prime Time
FNC – 1,643,000 viewers
CNN – 949,000 viewers
MSNBC- 487,000 viewers
CNBC –135,000 viewers
HLN – 350,000 viewers
25-54 Total Day
FNC – 235,000 viewers
CNN – 184,000 viewers
MSNBC – 113,000 viewers
CNBC – 66,000 viewers
HLN- 81,000 viewers
25-54 Prime Time
FNC – 314,000 viewers
CNN – 300,000 viewers
MSNBC – 203,000 viewers
CNBC – a scratch with 52,000 viewers
HLN – 119,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 912,000 viewers (318,000)
American Morning- 334,000 viewers (165,000)
Morning Joe – 224,000 viewers (a scratch with 44,000)
Robin & Co. – 155,000 viewers (82,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,398,000 viewers (290,000)
Lou Dobbs- 949,000 viewers (205,000)
Tucker Carlson- 265,000 viewers (118,000)
Mad Money - 246,000 viewers (57,000)
Prime News- 210,000 viewers (97,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,495,000 viewers (331,000)
Situation Room – 719,000 viewers (235,000)
Hardball– 484,000 viewers (168,000)
Kudlow & Company- 198,000 viewers (63,000)
Glenn Beck – 355,000 viewers (121,000)
8PM - P2+ (25-54)
O’Reilly Factor- 2,487,000 viewers (437,000) LSD: 2,494,000 viewers (441,000)
Out in the Open – 771,000 viewers (309,000) LSD: 782,000 viewers (317,000)
Countdown w/ Olbermann- 749,000 viewers (288,000) LSD: 808,000 viewers (332,000)
Fast Money- 144,000 viewers (60,000) LSD: 144,000 viewers (60,000)
Nancy Grace – 422,000 viewers (167,000) LSD: 422,000 viewers (167,000)
9 PM - P2+ (25-54)
Hannity & Colmes- 1,371,000 viewers (267,000)
Larry King Live- 1,112,000 viewers (290,000)
Live w/ Dan Abrams- 346,000 viewers (143,000)
Billionaire Inside: Donald Trump- 158,000 viewers (a scratch with 45,000)
Glenn Beck – 292,000 viewers (84,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 1,070,000 viewers (239,000)
Anderson Cooper- 963,000 viewers (299,000)
MSNBC Special- 366,000 viewers (178,000)
Donny Deutsch- a scratch with 103,000 viewers (a scratch with 51,000)
Nancy Grace – 336,000 viewers (107,000)
11 PM P2+ (25-54)
O’Reilly Factor- 1,068,000 viewers (355,000)
Anderson Cooper – 529,000 viewers (210,000)
MSNBC Special– 294,000 viewers (152,000)
Mad Money–a scratch with 85,000 viewers (a scratch with 41,000)
Showbiz Tonight – 243,000 viewers (104,000)



Out in the Open – 771,000 viewers (309,000) LSD: 782,000 viewers (317,000)
Wow! Go get ‘em Rick!! The highest demo for CNN last night. If things keep going the way they have, Campbell’s show is gonna be in a LOT of trouble…..
Comment by Anonymous — October 23, 2007 @ 7:02 pm
Morning Joe – 224,000 viewers (a scratch with 44,000)
Oh yeah, and whoever said the new studio wouldn’t help was right.
Comment by Anonymous — October 23, 2007 @ 7:04 pm
Well well Bathtub-boy. May we assume that we will NOT be hearing anything about the ratings anytime soon?
Comment by Tom P — October 23, 2007 @ 7:27 pm
Joe had Rush on via telephone today for 15 min or so, if they would have let people know ahead of time his ratings would have at least doubled.
Comment by foxmeansbusiness — October 23, 2007 @ 8:28 pm
I dont know if this is allowed but you can see and hear the interview at rushlimbaugh.com/home/today.guest.html
Comment by foxmeansbusiness — October 23, 2007 @ 8:44 pm
I just watched the Rush interview again and that lunatic Olberman must really be steamed…LOL
I dont watch kookey Keith, was his face redder than normal tonight?
Comment by foxmeansbusiness — October 23, 2007 @ 9:03 pm
#1 - Yeah, I’ve been wondering what CNN will do if Sanchez is able to maintain second place…mabye break the 1 mil mark in total viewership.
The problem with Olbermann’s program is that it plays to a specific audience. There’s not much room for growth.
It should be interesting to see what becomes of his programming if a Democrat wins the Presidency and the Democrats gain more control in the Congress…he won’t have much to rail against except the Congressional minority.
Lou Dobbs is getting very compeditive at the 6pm slot. Perhaps CNN will re-think moving him to 7pm??
Comment by FishOil — October 23, 2007 @ 9:10 pm
Eventhough Sanchez is posting some incredible numbers (never thought they’d be that high), what else can CNN do with Campbell? She is already getting pid buku bucks. Where are they going to stick her??? At 6 pm? at 7 pm? at 11 pm? Not going to happen. It’s going to be interesting to see what happend if Rick’s numbers keep growing once Brown is slated to start. Could be fun.
Comment by Jorge Gutierez — October 23, 2007 @ 9:18 pm
Will Sanchez get a ratings bump when Lou is moved to 7pm?
Comment by Alison — October 23, 2007 @ 9:26 pm
The problem with Olbermann’s program is that it plays to a specific audience. There’s not much room for growth.
It should be interesting to see what becomes of his programming if a Democrat wins the Presidency and the Democrats gain more control in the Congress…he won’t have much to rail against except the Congressional minority.
The same argument has been made both ways for Fox News, and it hasn’t seemed to hurt them.
Comment by Steve — October 23, 2007 @ 9:28 pm
I will add myself to the list of people who would like to cnn continue to compete at 8pm(please make it interesting sanchez)
Also would like to see MR Beck have strong numbers against harball chriss…
Comment by clak — October 23, 2007 @ 9:36 pm
FishOil, I heard that CNN is moving Lou to 7 p.m. when Campbell’s show debuts at 8.
How about OTIO? Rick Sanchez is picking up ratings. What gives?
Comment by Goldfish — October 23, 2007 @ 9:38 pm
I meant OITO. Whoopsie.
Comment by Goldfish — October 23, 2007 @ 9:39 pm
The problem with Olbermann’s program is that it plays to a specific audience. There’s not much room for growth.
The same argument has been made both ways for Fox News, and it hasn’t seemed to hurt them.
KO plays to the lunatic fringe left, Fox plays to the right. Big difference.
Comment by Jim — October 23, 2007 @ 9:57 pm
KO plays to the lunatic fringe left, Fox plays to the right. Big difference.
Yeah if there’s anything Fox is known for, it’s a calm well reasoned advocacy of conservative values. It’s not like there’s a slang word named after one of their hosts because a propensity to state the most outrageous things then add a question mark.
God I hope that was sarcastic enough.
Comment by Steve — October 23, 2007 @ 10:08 pm
???
Comment by Jim — October 23, 2007 @ 10:12 pm
I haven’t really been paying attention to the ratings of Rick Sanchez, but has he been beating Olbermann consistently? If so, has the DBM been writing about his “ratings surge” and/or his “lock” second place?
Comment by Missy — October 23, 2007 @ 10:19 pm
Every now and then Sanchez beats Olbermann. I’d have to go back and check but seems to me KO usually beats Sanchez.
Comment by myview — October 23, 2007 @ 10:39 pm
You guys do know that Sanchez is a real newsman, unlike KO who is just a lunatic mouthpiece of the DNC. This is why Rick is doing so good, I mean while Rick is out on the frontline of the CA fires KO is talking about Valery Plame, if KO were to go to the fires he would need a skirt to hide under.
Comment by foxmeansbusiness — October 23, 2007 @ 11:19 pm
Though Sanchez has done surprisingly well, Olbermann almost always beats him. This is even better than usual for Sanchez. It’s the fires. Paula Zahn would also do well when there were big stories.
Comment by Gramps — October 24, 2007 @ 12:12 am
Gramps:
Always looking to defend KO, I see. If it was indeed the fires, then why isn’t your hero out there on the front linew with the rest of the real reporters? Or, is he braver by sitting in a studio in NY and hurling the 1197th insult at BOR?
Comment by eddiebear — October 24, 2007 @ 12:51 am
Sanchez has not consistently beat Olbermann in the ratings but he’s only been on for a few weeks in that time slot. It took Olbermann YEARS to get to number 2 in the ratings in that time slot. And for “Gramps”, Sanchez has beaten Olbermann in the ratings Before there were fires in SoCal. Let’s see how long it takes for Olbermann to start attacking Sanchez on-air in-between his attacks on Bill O’Reilly.
Comment by Alison — October 24, 2007 @ 8:23 am
Morning Joe can’t get rid of those fleas!
Abrams’ show is tanking too. Poor MSNBC.
Comment by moonbeam — October 24, 2007 @ 10:01 am
I finally got to watch Countdown’s Monday show. Two suggestions Countdown producers: first, tone down the make-up on Olbermann, he looked really orange that night. Second, if Olbermann is going to do segments where he is standing (like on SNF) he needs to get on the treadmill or push himself away from the buffet tables (or both), that gut ain’t pretty. Overall I thought the graphics where an interesting update, seemed sparse, lighter, like the set. I thought it worked pretty well.
Comment by Obama in 08! — October 24, 2007 @ 10:20 am
Obama… it has been noted time and time again over at Olbermann Watch that Keith looks orange. Don’t know what it is… maybe too many carrots. But it appears as though this is a frequent problem.
Comment by ImNotBlue — October 24, 2007 @ 10:43 am
ImNotBlue, I remember seeing a pic of Olbermann in the “inside story of ESPN” book, where he was applying his own make-up…perhaps he is still doing it?
Comment by Obama in 08! — October 24, 2007 @ 11:55 am
Well… either him or Willy Wonka.
I can’t imagine too many other people thinking it looks good.
Comment by ImNotBlue — October 24, 2007 @ 2:54 pm
Can’t wait til KO starts adding Rick to WORST PERSON. If he keeps adding the people who beat him in the ratings…it won’t be long before Spongebob & patrick make the countdown.
Comment by Rich — October 24, 2007 @ 3:08 pm
I was watching Rick Sanchez till he had his media matters moment, and they had on that fellow what’s his name, that called Juan Williams a “Happy Negro” That was it for me, I thought Sanchez had a core before that incident.
Oh yeah Morning Joe, what I said before, I can’t recount how many times.
Comment by Ree — October 24, 2007 @ 9:53 pm